Much like Trump, there doesn’t seem much that sticks to Facebook. Fake news, allegations of Russian meddling, phoney accounts – none of made a dent in the social network’s bulbous bottom line. Monopoly money Facebook’s Q3 earnings report surprised few by revealing the platform’s earnings hit US$4.7 billion. However Facebook’s revenue growth for the quarter …
Stat Attack: Facebook’s getting really, really rich Read More »
Who said publishing’s dead? Facebook certainly doesn’t think so – it’s just added a monetisation tab for Instant Articles. Instant Cash? Publishers currently using Facebook’s Audience Network can now turn recirculation ads on and off with a click, thanks to the shiny new monetisation tab. Previously, recirculation ads could only be activated via the clunky …
Looking for the meaning of life, or just some general guidance on existence? The ancient Greeks might have had the Oracle at Delphi, but we have Facebook. Pollsters Facebook now has GIF-supported polls on web and mobile, so you can ask anything to your social diaspora. To start a poll, compose a post and select …
While Snapchat’s grim Q3 earnings report will surely last longer than the platform’s 24 hour posts, there’s still life in the not-so-old girl yet. Pixel Perfect Snapchat is giving advertisers access to the much-requested conversion pixel, which lets you track user behaviour after seeing your ad. The feature, called Snap Pixel, lets you embed a …
As the retail world gears up for the gift-giving season, MailChimp has offered its top five tips for converting online. Short version To paraphrase, the crux of MailChimp’s advice is: Turn transactional comms into subtle promos. Upsell at the checkout. Retarget browsers for conversion. Recapture escaped sales. Reward loyalty. Evidenced advice …
The wait is over for marketers and influencers alike: the branded content tool is now available for more ‘Grammers. Popularity Contest The branded content tool, intended to more clearly identify what’s branded content and what’s not, was launched in June to a select few. Instagram says the tool is now available for users “with high …
Instagram expands access for Branded Content Tool Read More »
Facebook has announced two new tools for marketers to optimise and tweak multiple campaigns. Split the Difference The first feature, Creative Split Testing, lets you A/B test various elements of your campaign including images, video length, headlines, and CTAs. Users will only see one version of your ad. Test for the best The second feature …
Facebook continues to open Messenger up to brands, whether users are asking for it or not. This time, it's sponsored messages getting attention. Get the message? Sponsored messages were first launched a year ago, but was only available to select brands. Now Facebook is opening up the feature to more brands, while all advertisers will …
Back in May Facebook launched Dynamic Ads for Travel, a service designed to help travel providers attract more bookings. Things have been going well for social travellers, so Facebook has added three new features. Up and Away Travel providers can now promote hotels and flights, reach greater numbers of travellers with audience targeting, and capture …
Instagram Stories continues to get bigger, literally and figuratively. Now previews for Stories are twice as big in the feed. Storybook ending? Previously, Stories were displayed at the top of the Instagram feed. In a bid to up engagement, previews for Stories now appear mid-feed, and are double the size of previews at the …