[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

December 2017

SurveyMonkey swings into Messenger

Feedback facilitator SurveyMonkey has found a new way to interface with Facebook, running surveys directly within Messenger. Talk to an interested ape The Messenger-integrated surveys look pretty-much the same as a standard Messenger conversation. Instead of chatting with a real friend, the respondent chats with a friendly SurveyMonkey. Questions show up in the chat window, …

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Three Ways to Prepare for Google Attribution

At the most recent Marketing Next Summit, Google announced a brand new tool that will soon become the third essential piece for all Google advertisers: Google Attribution. What is it? The new Attribution tool fills the gap that currently exists with Analytics' Multi-Channel Funnels that only compares different attribution models. With Google Attribution, we’ll also …

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Ben & Jerry’s breaks ground with Facebook AR Filter

Here’s a tempting way to blow some time on Facebook: attempting to eat virtual marshmallows. I Scream for Digital Ice-Cream? Ben and Jerry’s recently created a Facebook AR filter to promote their new ranch of ice-cream called Marshmallow Moon.  Users take a selfie, and the filter overlays a pair of glasses and ice-cream cones. Tapping …

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