Martech Mashup: In-App Strategies
Strategic advice from inside Google Play shows how to profit from in-app purchases in an economy that favours free access. Learning from rising stars By analysing ‘rising-star apps and games’, Aviv Shalgi has gained insight into the factors that drive in-app purchases and financial success for app developers. Shalgi—an MBA-candidate-come-Google-strategist—has shared his findings on the …