Following the Facebook data leak with Cambridge Analytica, Australia's privacy watchdog, the OAIC, has launched its own investigation into the misuse of private data. The whistle blows loud Following ex-Cambridge Analyitica employee Chris Whylie’s testimony of the leak, far surpassing 87 million users, Australia is keen on getting answers. In a recent blog post, Facebook …
Google has added a new gadget to the AdWords toolbox, and it’s yet another that aims to optimise video campaign outcomes. Better ad ROI advice Google’s new Reach Planner is set to speed up campaign planning and increase efficiencies and ROI for online ad spends. It works by analysing user-input info about target markets and …
Martech Mashup: G Reach Planner Video Ad Exposure Read More »
First there were photo editing tools, then videos. LinkedIn's march towards modernity seems to know no bounds. The latest: the GIFs are coming. Move it LinkedIn has teamed up with Tenor to power so users can quickly search for, and insert, GIFs into messages. Tenor, which was recently acquired by Google, powers over 12 billion …
New autofill functionality for Android Oreo promises a better password manager experience, but only if the apps meet certain criteria. Secure info, remembered for you Android is making a list of approved apps to easily and securely store and recall information that is repeatedly typed into apps and sites. If you juggle a collection of …
BeautyStack combines a booking platform with a visual social network, for a beauty-themed venture that’s monetised from the outset. Premise Stylised as ‘beautystack’ or ‘btystk’—BeautyStack leverages Instagram-like visual appeal into a booking platform that is both user-friendly and convenient for vendors. A social post summarised its functionality into the simple phrase: ‘See It. Like It. …
Snapchat’s foray into location-based platforming has spurred the purchase of two location firms to boost advertising, revenue, content, and product development. Map to success Last August, Snapchat commenced tests with Snap to Store, which tracks user views leading to in store sales. Now, they want to let marketers know the scale of users engaging the …
Facebook’s latest ad products use artificial intelligence to better analyse offline and online data for stronger sales optimisation. Ad revenue Facebook is doubling down on its focus towards retail brands with the announcement of three new advertising tools at the latest Shoptalk conference. Last September, Facebook had announced the ability for retailers to create custom audiences …
Facebook announces Three New Ad Products at Shoptalk Read More »
LinkedIn has made seeking a reference easier than ever with the launch of the ‘Ask for a Referral’ button. Get the advantage Applicants looking for an edge are 4X more likely to be contacted by recruiters when including professional references, spurring LinkedIn to implement the process through a one tap button. Officially announced through their …
Long gone are the days when Messenger was merely the place to send texts and emojis. You can already order food, send money, and make video calls on Facebook's popular app. Now you can share 360-degree photos and HD videos too. Look at this 360-degree photos are now available globally on Messenger's iOS and Android …
Instagram is rolling out a handy little change in user profiles, allowing hyperlinks to generate whenever you mention another account or hashtag. Instant links Instagram is putting special focus on the biography section of user accounts, so promoting hashtags and users is done instantaneously rather than appearing as basic text. Got your own hashtag to promote? No …
Smarter ways to promote hashtags and profiles on Insta Read More »