Existing customers cost less than new ones, but it’s a sad truth that churn does happen. So, what if the ones that leave could be coaxed to come back? For Android apps, Google insiders have some advice on how to bring folks back into your fold. Bringing them back A post on Medium by Google […]
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Facebook is bringing new ways for content creators engage and grow their community, manage presence, and build business. Creating opportunity Facebook Creator app and Creators site were just the first steps in testing new tools to aid in bolstering original content. A new badge reward system is currently being tested to highlight a creator’s top
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When digital advertising first started, the online environment was very different. Back then, all of us only had one device – a single desktop or laptop – and there was really only one digital channel to advertise on: AdWords Search. History lesson In such a climate, one very important assumption was made that has
Last Click is so Last Year Read More »
Just over a year since Hire by Google launched, they’ve now unveiled new functionality to faster find the right candidates. Naturalising recruitment recall Hire by Google’s candidate discovery functionality lets recruiters trawl records they already have on file to quickly ID anyone who matches their current criteria. It is, at its core, a contextually-refined application
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Google has bought Tenor, a GIF search service that already powers a bunch of GIF keyboards, including Messenger. Google image of the future Cathy Edwards, Director of Engineering, Google Images, published a blog post explaining the acquisition is about ‘making it easier to find and share GIFs’. That’s a really nice way of saying that consumers
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Researchers from Princeton have found that only 10.5% of affiliate marketing on YouTube is appropriately disclosed to viewers. There's even less proper disclosure on Pinterest. Silence not golden Australian marketers who use affiliates and influencers are advised to follow the Code of Ethics by the Australian Association of National Advertisers (AANA). Section 2.7 says that
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LinkedIn has developed a new Chrome add-on to make tracking your professional network easier with the new web explorer feature. Stay linked with LinkedIn (and Chrome) Starting this month, Chrome users can be kept up to date on their LinkedIn account through in-browser notification like new messages, comments, and Daily Rundowns, thanks to the new
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Dropbox has unveiled a new add-in for Microsoft Outlook that will allow users to share files of any size, making it easier than ever to send larger files without the pesky data cap. Room when you need it Have you ever found yourself playing with the difficulty of managing cumbersome attachments, even sending multiple emails?
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Facebook has announced their launch of Video Chat on Messenger Lite for Android, a streamlined version of the app offering core features for older devices. Keeping it lite Facebook has made the feature available across nearly all its platforms, tailored for legacy devices and users with slower internet connections, the update ensures everyone can video
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Pew Research Centre has released their latest report on social media trends of 2018, confirming Instagram and Snapchat’s continuing popularity with younger demographics. Youthful social apps The numbers are in and it appears a robust 78% of Snapchat and 71% of Instagram’s users within the 18 to 24 age range are the most active, according
Snapchat and Instagram still strong with 18 to 24-year-olds Read More »