The most recent internet and technology report from the Pew Research Center studied important social media metrics for US users born after 2000. Findings? YouTube and Snapchat are each leaders, in their own way. Most broadly used versus Most often YouTube is the most broadly used social media platform for teens. 85% of the age […]
New Pew puts teens on YouTube, Snapchat Read More »
The Interactive Advertising Bureau has been reported by PricewaterhouseCoopers as achieving a multi-billion dollar milestone of note. Movin’ on up Video, social, search, and audio are all in the wheelhouse of interactive advertising, but it’s mobile that boosted IAB’s numbers for their ninth record-breaking year. Mobile accounted for 57% (about $50 billion) of 2017, while
IAB hits $88 billion in 2017 Read More »
Get the most out of your small business with Pinterest’s latest guide to reach customers and expand your audience. Focus on what works There are three key ingredients when it comes to drumming up a larger fan base, that form the core steps to success. The trifecta to growing your reach: (1) Strive for the
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Changes to the European Union’s General Data Protection Regulation (“GDPR”) are now in effect, requiring organisations to provide a high level of protection regarding the personal data of individuals in the EU, and ensuring those individuals are able to maintain better control over their personal data. The GDPR applies to Australian businesses (regardless of size)
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Reddit, the popular “front page of the internet” has traditionally maintained a famously minimalist design. Now that's all changed as part of a significant desktop UX upgrade. Power save, go dark Amidst the many sleepless users for the popular internet meta-crawler, the latest upgrades are set to include a dark themed viewing platform that will
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Google is partnering with PayPal to make transactions across its many services a seamless process. Just need your deets Users may notice the ability to enter PayPal details to their Google Play accounts and pay bills and services all through one platform. The new payment rollout won’t just lend itself to Gmail, YouTube, and Google
PayPal integrates into Gmail and YouTube Read More »
Optimize is part of Google Analytics Solutions, with native integration of all sorts of useful traffic and search data. The AdWords integration, launched in 2017, let us simply test and switch landing pages for ads. Now, three new updates to Optimize and AdWords are making it even easier to make the best of web marketing
Martech Mashup: Updated Optimize for AdWords Read More »
Facebook IQ commissioned third-party international market research firm Factworks to create a better understanding of user engagement with their latest survey. Loco for local More than 6000 businesses and 10,000 consumers across Canada, France, Germany, Italy, Poland, Spain, UK, and the US participated in unearthing the challenges of shopping local. According to the analytics 87% of
Mobile drives local business Read More »
Facebook is making new lead-gen features available to car dealerships that can be fed right through their CRM. Connecting with the consumer Ads created using a dealership’s vehicle catalogue can deliver leads directly to a salesperson’s customer relations marketing system, and improve highlighted inventory with stronger local campaigns. Both Hub City Ford and Camping World
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While Facebook has faced a lot of flak this year, you can’t accuse the platform of resting on its rather expensive laurels. Along with a bunch of updates to privacy settings and measures to combat fake news, Facebook has launched Youth Portal to connect with the kids. Age of Reason The portal is designed to inform
Facebook launches Youth Portal Read More »