[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

June 2018

“How to Stand Out” with LinkedIn Video

LinkedIn’s continuing mission to engage users with networking strategies is turning its attention to effective text and sticker use. Fun and professional Sharing is the heart of LinkedIn Video and the best way to capture attention is to use all the tools at your disposal, including the new flourishes. To help foster a creative video …

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Martech Mashup: SAP/Google integrate tighter

Just a year after taking their relationship to the next level, Google and SAP are publicising what they call ‘critical updates and announcements’ about their partnership. Current SAP apps, Google Cloud & G Suite SAP HANA—the relational database manager—now runs better on the Google Cloud Platform. They’re calling it ‘certified infrastructure’, which seems to mean …

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Facebook Marketing focuses on the Home

Users browsing Facebook Marketplace will notice they can now search thousands of home services through a new feature. Home is where the market is From cleaners, contractors, plumbers, and more, Facebook will help locate top-rated and certified professionals. Appearing in Facebook Marketplace, contractors will be populated with data provided through the social network’s partners, such …

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RIP Facebook Trends

Facebook has removed its sometimes controversial section dedicated to trending posts in order to make way for more news-orientated content. Extra extra, no more Trending In what Facebook is describing as “future news experiences,” Trending will be replaced by dedicated sections of news video. Another dedicated section called “Today In” will also connect users with …

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