[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

July 2019

Landmark ACCC Report Sparks Facebook & Google Crackdown

Leave a Comment / Facebook, Google, Instagram, SMK Post / By

ACCC's Sweeping Recommendations Will Alter Digital Landscape Forever (Image credit: KC Green, 'This Is Fine' meme.) Last Friday, the Australian Competition and Consumer Commission (ACCC) concluded its 18-month investigation into the effective digital duopoly which Google and Facebook enjoy. Or, more formally put, its Digital Platform’s enquiry. The final report includes 23 wide-reaching recommendations, the …

Landmark ACCC Report Sparks Facebook & Google Crackdown Read More »

LinkedIn’s ‘Open For Business’

Leave a Comment / Instagram, LinkedIn, SMK Post, Snapchat / By

LinkedIn's New Features For Users & Advertisers Alike LinkedIn latest product release and Microsoft’s latest quarterly results demonstrate the platform is both literally and metaphorically ‘open for business’. Microsoft’s latest data shows continued growth in user sessions, revenue and on-site engagement. LinkedIn’s heritage has long been in recruitment, with its Talent Solutions being its main …

LinkedIn’s ‘Open For Business’ Read More »

Instagram’s Vanishing ‘Likes’: The Joke’s On Marketers

Leave a Comment / Instagram, SMK Post / By

Six Stages Of Coping With Instagram’s Disappearing Likes As a marketer (and citizen of Earth) I presume you will have heard by now about the removal of ‘Likes’ on Instagram posts. The feature rolled out in Australia yesterday, along with several other markets. It’s a fascinating move from Instagram for a variety of reasons. We …

Instagram’s Vanishing ‘Likes’: The Joke’s On Marketers Read More »

Twitter.com Redesign, 7 Years In The Making

Leave a Comment / Instagram, LinkedIn, SMK Post / By

Say 'Hello' To A Simpler, More Personalised, Feature Rich Twitter Twitter has today rolled out a global redesign of Twitter.com; it’s most significant design change in seven years. To say it was a tad overdue is not an understatement. Twitter’s designers started tinkering with a web redesign back in 2017, before opening up to beta …

Twitter.com Redesign, 7 Years In The Making Read More »

Snapchat Usage Is Booming & Shares Are Up 200%

Leave a Comment / Instagram, SMK Post, Snapchat, TikTok / By

What A Difference A Viral ‘Gender Swap’ Filter Can Make… At the Snapchat Partner Summit in April, CEO Ev Spiegel outlined bold growth plans for the quirky messaging app: Doubling down on Gen Z Fixing its woeful Android app Extending beyond its border with Snap Kit Big bets on augmented reality (AR) via fun filters …

Snapchat Usage Is Booming & Shares Are Up 200% Read More »

Google Challenges Facebook In Local Community Gold Rush

Leave a Comment / Facebook, Google, SMK Post / By

Google Ramps Google Maps & Launches 'Shoelace'  One of the key digital marketing themes of 2019 has been the re-emphasis of community, both in a virtual and literal sense. At Facebook F8 recently, Mark Zuckerberg effectively sounded the death knell for the News Feed, as the platform pivots towards more grassroots, intimate means of communication. …

Google Challenges Facebook In Local Community Gold Rush Read More »

Marketers Will Favour Facebook Over Instagram For Some Time

Leave a Comment / Facebook, Instagram, SMK Post / By

Instagram's Sluggish Story Ad Uptake and Influencer Clutter Will Drag Despite Instagram’s impressive recent marketing growth, eMarketer’s latest data forecasts that it will be some time before the popular photo app catches Big Blue. eMarketer’s estimate, reported by Axios, forecasts that Facebook will generate about $226 per user in the U.S. in 2021. Analysts expect …

Marketers Will Favour Facebook Over Instagram For Some Time Read More »