New Group & Page engagment tools rolling Over the past few years, Facebook Groups have undergone a metamorphosis to become a keystone social media feature for marketing and comms teams worldwide. Groups have grown popular with global players like Pelaton, with its 400k+ official Group, to SMBs such as The Sleep Store, which hosts 6 …
YouTube social commerce comes to influencer livestreams YouTube has upped the ante in the battle to create more revenue from video content. It’s recently announced a pilot test that will allow users to shop directly from livestream videos published by creators and accounts. Matt Madrigal, VP/GM of Merchant Shopping, Google “We’ve been beta-testing an integrated …
YouTube Follows Insta & TikTok With Livestream Shopping Trials Read More »
Google clarifies ad disapprovals, amidst growing confusion Various week-to-week challenges make online marketing a drag, but over the past 18 months, the tyranny of ad disapprovals has become numero uno for many. And, for some, that pain is about to get a whole lot worse. Google Ads will adapt a new ad policy that will …
Google’s new ad penalties: 3 Strikes you’re out! Read More »
TikTok fuses content marketing, influencers & ads The brain's trust at TikTok keeps on ticking over creative new ad options as it tries to position itself as the global leader in short-form video content. TikTok's newest idea, Spark Ads, will enable brands to sponsor trending organic content that fits their values and offerings. This piggybacking …
TikTok’s new “Spark Ads” unlock influencer power Read More »
Instagram content producers rejoice! Instagram has finally pushed the button on Story Drafts, which are now available for all users. Initally announced in March, the much-requested feature will let users save Insta Stories as drafts within the app – negating the need to use painful workarounds. Saving a draft will be straightforward. The option to …
After dominating longer-form video, YouTube turns to short-form Video sharing monolith YouTube has waded into the TikTok vs Instagram vs Snapchat battle with its take on the short-form video format. Titled YouTube Shorts, it's pretty much a direct replica of TikTok. Chris Jaffe, VP of Product Management, YouTube "Shorts is a new short-form video experience …
YouTube Launches TikTok Challenger “Shorts” Globally Read More »
Parenting, travel, work and wellness in the spotlight As the world slowly emerges from the COVID hellscape we've been occupying for nearly two years, consumer trends and behaviours are changing. Pinterest's latest research report aims to identify such changes based on searches on the platform. It found that many people are suffering from conflicting emotions: …
Reels Ads roll on following successful trial period After a successful test in India, Brazil, Germany and Australia, Reels ads will be rolled out across the world. Reels ads will appear full screen and vertical, in a similar way to ads displayed in Stories, and will show between individual Reels. Instagram for Business “These ads …
Facebook moves to better monetise WhatsApp & scales up AR Facebook has expanded its plans for complete domination of the online social commerce space by announcing new ways to shop across its network. The social giants boasted of new investments in tech that'll shape how we all shop in the future, plus solutions to allow …
Facebook’s Announces New Shopping Ads, Shops on WhatsApp & More Read More »