TikTok has added another string to marketers’ bows and created a new way to encourage engagement with in-stream ads called Interactive Add-Ons. Interactive Add-Ons incorporate interactive elements to adverts that could tempt viewers to click on your ad. Let’s say you’re a brand that sells beauty products; you could show a video that heavily features …
TikTok Improves Campaign Engagement With New “Add Ons” Read More »
Meta’s (i.e.Facebook) ad targeting is famously accurate, right? Remember the whole Cambridge Analytica thing? It’s been known to be a powerful election-winning tool, and brands have used it to attract new customers. But hold the phone… New research by North Carolina State University has found that the real accuracy rate of Meta’s targeted ads leaves …
[New Study] Facebook Interest Targeting Wrong 33% Of The Time Read More »
Every platform is locked in an arms race to show creators that it’s the best place for them, and if you thought that business-orientated LinkedIn was different, you thought wrong. Despite marketing itself as separate from the rest of the bunch, LinkedIn still wants to be the best place its audience can view content that …
LinkedIn’s New Thought Leader Content Marketing Tools Read More »
YouTube is not a platform that fails to sniff which way the wind is blowing, and although it’s taken some time, the giant now looks ready to move into the world of podcasts. A presentation leaked to PodNews indicates that YouTube plans to bring podcasts directly to the platform and will monetise them via audio …
Fraud is endemic within social media marketing and perhaps digital marketing more widely. Whether it be influencers buying fake followers, agencies running bots to overinflate engagement rates or unscrupulous adtech vendors gouging advertisers and publishers alike with online ad budgets. Fake reviews are a particular favourite online. However, Meta’s latest lawsuit should make some think …
Facebook Cracks Down On Fake Reviews & Engagement Read More »
An industry insider has discovered a huge new update to TikTok ads that could result in better control over campaigns for marketers, more bottom of the funnel options and better ways to identify user interest and intent. David Herrmann spotted that Search ads are being rolled out in the search section of TikTok. These ads …
Facebook is taking a tough stance on something it calls “watchbait”, and listen up, because it’s important to know how and why this approach could impact your video marketing. Watchbait is the visual version of clickbait. Facebook says videos are watchbait if they: Sensationalise content. Withhold key information. Mislead viewers about the true nature of …