[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

May 2024

Instagram Updates Hashtag Functionality Offering Discovery Boost

Instagram has recently updated its approach to how hashtags influence discovery on the platform, marking a shift from showing a “Top Posts” feed to broadening user access to a more comprehensive search results page. The change mirrors the user experience in the Explore section, where various elements such as profiles, audio, places, and Reels related …

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Meta Unveils Enhanced Lead Generation Guidelines to Bolster Campaign Effectiveness

Meta has recently updated its lead generation guidelines, providing marketers with a suite of advanced practices to enhance the effectiveness of their campaigns on its platforms. These recommendations leverage the latest in AI technology and strategic integrations to optimise both targeting and customer engagement. Let’s explore these practices and understand the tools and strategies businesses …

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Instagram Threads Tops 150m Users, Ads To Launch In 2024

Threads, Meta’s Twitter-like social media app, continues to show remarkable growth and is making significant strides in the competitive social media landscape. Since its launch, Threads has piggybacked Instagram to rapidly gain users, achieving an impressive milestone of 150 million monthly active users (MAUs), as reported by Meta in April. Mark Zuckerberg, April 2024 “Threads …

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