Meta is moving further into the AI assistant space with the launch of Business AI, a new sales and customer service agent that brands can embed directly on their websites and across Meta ads. The tool can answer product questions, guide purchases and provide customer support using data drawn from a company’s own site and […]
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ChatGPT is not just answering questions; it is searching like a power user. The model now performs live web searches in almost one-third of prompts, and those searches are longer, more detailed and more commercially focused than anything seen in traditional search behaviour. With more than 800 million active users, according to OpenAI’s latest figures,
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LinkedIn is sharpening its focus on authentic engagement, video content and AI-driven personalisation, while tightening its defences against spam and manipulative posting tactics. The professional network’s strategy is paying off. User interaction continues to rise, video creation is booming, and its ad business is expanding faster than many of its mid-tier social rivals. For marketers,
LinkedIn Ad Revenue Up 18% Read More »
Meta has announced a major update to how it will personalise content and advertising across Facebook, Instagram, Threads and WhatsApp. Since October, the company has begun notifying users that it will start using people’s interactions with Meta AI to refine its recommendation systems and improve ad targeting from 16 December 2025. The change means that
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Google’s latest AI success story is not a productivity feature or a search upgrade, but a playful image tool with a curious name, Nano Banana. What started as a creative side feature in Google’s Gemini app has quickly turned into a viral phenomenon, driving millions of new users, particularly younger ones, into Google’s AI ecosystem.
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OpenAI has entered the browser market with ChatGPT Atlas, a new AI-powered browser that integrates ChatGPT directly into the browsing experience. Available now for macOS users, Atlas marks a bold new chapter in the evolution of search, content discovery, and user engagement. For marketers and brands, it signals a fundamental shift in how people will
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