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LinkedIn Upgrades Campaign Measurement

Leave a Comment / Ads, AI, LinkedIn /

LinkedIn has unveiled a new data-driven attribution model, designed to provide advertisers with a more accurate and comprehensive view of how their campaigns influence customer behaviour. Traditional attribution models, particularly last-click attribution, have long been criticised for overemphasising bottom-of-the-funnel interactions while undervaluing upper- and mid-funnel efforts. By integrating Multi-Touch Attribution (MTA) and Marketing Mix Modelling […]

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Meta’s Community Notes Gamechanger

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Meta is in the process of rolling out Community Notes, a new crowdsourced initiative designed to replace third-party fact-checking. Modelled after the system used by X (formerly Twitter), Community Notes will empower users to provide additional context to posts flagged as potentially misleading. This shift represents a significant change in Meta’s content moderation strategy, aiming

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Instagram’s 2025 Strategy: Key Opportunities for Marketers and Brands

Leave a Comment / Instagram /

Instagram is gearing up for significant changes in 2025, with a strategic focus on creativity, connection, and the integration of AI technology. Adam Mosseri, Head of Instagram, recently outlined the platform’s priorities, signalling opportunities for brands, marketers, and creators to adapt their strategies and capitalise on new features. These upcoming changes are designed to enhance

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Meta’s Unleashing An Army Of AI Bots To Boost Engagement

Leave a Comment / AI, Meta /

Meta is doubling down on artificial intelligence (AI), promising a future where generative AI characters are as much a part of your social media experience as your actual friends and followers. With plans to roll out millions of AI-driven profiles on Facebook and Instagram, the company is betting big on using AI to boost engagement

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Instagram Introduces Trial Reels for Creative Testing

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Instagram has introduced Trial Reels, a feature designed to help businesses take the guesswork out of content creation. Imagine testing out a bold campaign idea or showcasing a new product to fresh eyes without worrying about how your current followers will react. That’s exactly what Trial Reels make possible. By allowing businesses to share Reels

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New Meta Ad Restrictions Launch In January

Leave a Comment / Ads, Meta /

Starting in January 2025, Meta will enforce new restrictions on lower-funnel conversion tracking, significantly impacting health and wellness businesses that rely on performance marketing to drive sales. Brands selling products like supplements, fitness equipment, or medical devices, as well as subscription services such as fitness apps or meal plans, will be most affected. Despite the

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