Instagram’s algorithm is constantly evolving, making it essential for marketers to stay ahead of how content is ranked and promoted. With views and watch time now key engagement drivers, many content creators have questioned whether longer videos are at a disadvantage. A recent update from Instagram chief Adam Mosseri sheds light on how the platform […]
Instagram Chief Explains Video Watch Time Importance Read More »
Generative AI is fundamentally changing how people search for and engage with online content. While Google remains the dominant force in search, ChatGPT is quickly carving out its own space, particularly among younger audiences and students. Recent research from Semrush, analysing more than 80 million lines of global clickstream data, shows how ChatGPT is not
ChatGPT Growing As Website Traffic Source Read More »
Meta is making a calculated move into the video editing space with the upcoming launch of Edits, its new standalone app designed to rival ByteDance’s popular CapCut. While the timing coincides with ongoing uncertainty surrounding TikTok’s future in the US, Edits is shaping up to be far more than just a backup plan for creators
Meta’s New App “Edits” Takes On CapCut Read More »
Instagram is reportedly considering spinning off Reels into its own standalone app. According to The Information, Instagram head Adam Mosseri recently floated the idea with staff, suggesting that a dedicated Reels platform could be Meta’s latest strategy to take on TikTok directly. While no formal plans have been confirmed, the possibility raises some important questions
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Google is rolling out a series of AI-driven updates to its Performance Max campaigns, bringing new capabilities designed to enhance creative assets, improve audience targeting, and optimise ad performance. These updates include: Improved AI-generated images, including depictions of human characters Asset-audience recommendations, helping advertisers choose the most effective visuals New asset testing capabilities, allowing brands
Google Upgrades AI-Generated Images For Ads Read More »
Instagram is expanding its Partnership Ads feature with a new element: Partnership Testimonials. This update allows brands to showcase creator endorsements in the comments section of sponsored posts, providing a quick and easy way for influencers to promote products. With 40% of Instagram users relying on creator recommendations when shopping, this new format has the
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Meta’s shift from third-party fact-checking to a Community Notes model represents a major change in how misinformation is handled across Facebook, Instagram, and Threads. While this move is positioned as a step toward greater transparency and community-driven moderation, it raises significant concerns, not just for individual users, but for brands and advertisers as well. With
Meta Begins Rolling Out Community Notes Read More »
Instagram Stories remain one of the most powerful engagement tools on the platform, but are they still an effective way to grow your audience? According to Instagram chief Adam Mosseri, Stories are not designed for discovery. Instead, they are a retention tool, helping brands and creators connect with their most engaged followers. So, how do
Instagram Chief Explains Stories Rankings Read More »
The search landscape is shifting fast, and marketers can no longer rely on the same strategies that worked a year ago. Google’s AI Overviews (AIOs) are fundamentally altering how users interact with search results, leading to declining click-through rates (CTRs) for both organic and paid search. But Google isn’t operating in a vacuum. Rising competition
[NEW STUDY] Google Organic & Paid Traffic Falls Read More »
As YouTube marks its 20th anniversary, it continues to reshape the digital and traditional media landscapes. No longer just a platform for user-generated content, YouTube has become a dominant force in TV viewership, advertising, and AI-driven content innovation. CEO Neal Mohan’s 2025 strategy highlights four key areas of focus: cultural influence, creator monetisation, the rise
YouTube’s TV, Creator & AI Offerings Are Attracting Growing Ad Spend Read More »