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[NEW STUDY] Gen Z Drives Shift Toward AI and Social Search

Leave a Comment / AI, ChatGPT, Google /

Search behaviour is undergoing a quiet revolution. What was once a near-synonym for “Googling” is now a more complex, multi-platform experience shaped by intent, topic and audience. New data from Claneo, in partnership with Appinio, reveals how different demographics approach search in 2025, highlighting a marked shift toward AI tools and visual platforms. While traditional […]

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Instagram Shares Content Engagement Guide

Leave a Comment / Instagram /

In today’s Instagram landscape, marketers are playing for marginal gains. Organic visibility is tightening, competition is fierce, and attention is spread across multiple surfaces. To achieve meaningful results, brands can no longer rely on one or two familiar formats. Success now comes from executing across the full suite of placements. Reels, Stories, Feed Posts, Lives,

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Google Unlocks Branded Search Measurement

Leave a Comment / Ads, Google /

Google has introduced a new conversion metric for advertisers: Branded Searches. Quietly launched after being teased at Google Marketing Live 2025, this new feature allows marketers to measure how their upper-funnel campaigns spark brand interest across Google Search and YouTube. It’s a long-awaited capability that offers tangible insight into the awareness stage, traditionally one of

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OpenAI Launches ChatGPT Agent For Complex Tasks

Leave a Comment / AI, ChatGPT /

OpenAI has launched one of its most ambitious tools to date: ChatGPT Agent, a fully functional AI assistant designed to carry out complex, end-to-end tasks with minimal human input. More than just a chatbot, this new agent can plan, research, execute, and deliver results across both personal and professional domains. It represents a turning point

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LinkedIn Reverts Algorithm After Recency Backlash

Leave a Comment / LinkedIn /

LinkedIn has confirmed it is rolling back recent feed changes following user frustration over a surge in outdated posts. The platform had been testing a new algorithm designed to balance content recency with relevance. However, the update triggered widespread complaints from users who felt the feed became stale and disconnected from real-time professional activity. The

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Facebook Cracks Down on Unoriginal Content

Leave a Comment / Facebook, Meta /

Facebook is rolling out a major algorithm change aimed at elevating original content and penalising serial reposters. The update reflects a growing platform-wide effort by Meta to protect creators and ensure that those producing fresh, authentic work receive the visibility, engagement and monetisation opportunities they deserve. The shift marks one of Facebook’s most direct moves

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[NEW STUDY] LinkedIn Unlocks Influence of Hidden Buyers

Leave a Comment / LinkedIn /

Too many deals fall apart behind closed doors — and marketers are left guessing why. LinkedIn and Edelman’s 2025 B2B Thought Leadership Impact Report sheds light on the overlooked stakeholders quietly shaping outcomes: target buyers and hidden buyers. Target Buyers are subject matter experts. They are the IT leads, marketing heads, or technical users who

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