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Meta Unveils ‘Movie Gen’: A New Era in AI Video Creation

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Meta’s latest development, “Movie Gen,” marks a fascinating step forward in AI-generated content, promising a new era in video creation, editing, and audio generation. Movie Gen enables users to create videos through simple text prompts, personalising them with their own images, and performing high-precision editing—all while aiming to revolutionise how creators, marketers, and everyday users …

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CEO Social Posts Up 23% on LinkedIn

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LinkedIn has evolved far beyond its origins as a job-seeking platform. Today, it serves as a dynamic space for professional dialogue and thought leadership, with a rising trend of C-suite executives, particularly CEOs, using it to build their public profiles and engage directly with professional audiences. Financial Times (FT), October 2024 “There has been a …

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Anthropic’s New AI Handles Computers with Human-Like Precision

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Artificial Intelligence (AI) is quickly advancing beyond just conversational chatbots, and Anthropic’s new AI model, Claude 3.5, represents a significant leap in how businesses could harness this technology to automate complex workflows. The release of Claude 3.5 Sonnet and its sibling model, Claude 3.5 Haiku, introduces a game-changing feature called “Computer Use,” allowing AI to …

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Google Expands Store Ratings to AU, UK and More

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In 2024, eCommerce is playing a bigger role than ever, with online shopping accounting for 20.1% of global retail sales, a percentage expected to rise to 22.6% by 2027​. The shift underscores the growing significance of customer trust and experience in influencing online purchasing decisions. Google has capitalised on this with its Store Ratings feature, …

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[NEW STUDY] Navigating Digital Ad Bidding Strategies

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In the world of PPC advertising, choosing the right bidding strategy can be the difference between success and wasted ad spend. With so many options and conflicting advice, it can be difficult for advertisers to know which path to take. Recent analysis from Optmyzr, an online ad software company, has highlighted the importance of selecting …

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Meta Releases Expanded AI Tools for Businesses

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Meta Connect 2024 revealed a comprehensive set of advancements last week aimed at enhancing the integration of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) for businesses and users alike. Meta’s latest announcements focus on providing solutions that streamline customer engagement, boost productivity, and enable new ways to interact with technology. These tools …

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LinkedIn Culls Community Top Voices (Gold Badge)

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In a move that could reshape how professionals engage with its platform, LinkedIn is retiring its gold “Community Top Voice” badge for contributors to its Collaborative Articles. The announcement, which comes into effect on October 8, 2024, raises questions about the future of LinkedIn’s AI-driven content efforts and how the platform will reward contributors going …

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