Meta has announced its first suite of generative AI features for ad creation. Meta says the features, which include AI elements for background generation, image expansion and text variation, will help maximise productivity, personalisation and performance. Meta’s new AI tools All three features will call on AI to help marketers dream up creative options for […]
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Meta has gone big on its claims for Christmas and New Year 2023 by saying it will herald “the first AI-powered holiday season”. It plans to do this in the form of bid multipliers, budget scheduling and a whole host of other options aimed at giving advertisers more control over campaigns and new tools to
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Meta has upgraded its Ads Library to include the option to track branded content campaigns. The feature, called Search Branded Content, lets marketers search the Ads Library database by platform, date range and username. The new feature can be found on the front page of Ads Library, making it easily accessible. Comprehensive Branded Content Search
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Amazon’s Sponsored Product ads will now appear on third-party apps and websites such as Pinterest, BuzzFeed, LIfehack, Mashable, Raptive and Hearst Newspaper sites, although it’s worth noting that this list may increase as Amazon expands the scope of Sponsored Product ads. Alongside the expansion of ad outlets, Amazon has also spent some time refining the
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TikTok’s new Interactive Ads-Ons are designed to engage In-Feed Ad viewers with interactive elements such as popups and stickers. According to research conducted by TikTok (so take this with a pint of salt), viewers who engage with brand videos are far more likely to purchase a product from that brand vs those who haven’t. TikTok
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Google’s new Demand Gen and Video View campaigns will give advertisers extra ways to use AI for asset creation and ad targeting – and will make it easier for marketers to connect with consumers and drive intent from mid-funnel to purchase. Demand Gen does a lot of the creative heavy lifting for marketers by automatically
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Meta is adding tools to Whatsapp Business that will help businesses connect with customers more efficiently. One of these tools allows brands to launch Facebook and Instagram ads without needing an account – all that’s required is an email address and a way to pay for the adverts. WhatsApp “When people click on an ad,
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Reels now account for more than 50% of the time people spend on Facebook and Instagram, while the short-form videos are being re-shared at a rate of 2 billion per day – a number that has doubled over the past six months. Reels consumption doubling In fact, Reels have become so important that marketers are
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For marketers looking for new ways to connect with their audience on LinkedIn, there is some good news on the way! LinkedIn is making its Thought Leader Ads and Conversation Ads more widely available from July. Both ads should help brands to help make more human connections with an audience; Conversion Ads prompt users to
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Marketers are being forced to find different ways to advertise due to privacy regulations phasing out data tracking elements such as cookies. Cookies are (or were) great because they allowed marketers to retarget audiences, but that’s all changing – as a new report from Accenture has highlighted. The report is put together using research on
[NEW REPORT] Accenture Explores Impact Of Privacy Changes On Marketing Read More »