Meta is set to implement a major overhaul in its approach to ad campaign measurement and optimisation, aimed at delivering more tailored results for advertisers. Damian Wandler & Fred Leach, Product Management, Meta, August 2024 “Every business is unique in what they value most, which is why we offer different ways for them to optimize […]
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Google has unveiled new AI-powered tools designed to enhance creative campaign performance for advertisers. First mooted at Google Marketing Live in May, the new design tools enable advertisers to remove, add, and replace objects within images, offering significant creative flexibility. These features are now available globally in English to all advertisers, with more languages coming
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After years of anticipation and uncertainty, Google has announced it will not be phasing out third-party cookies in the immediate future. This decision follows several years of deliberation in which the tech giant initially aimed to eliminate these tracking mechanisms by 2022. Instead, Google is now proposing an updated approach focused on enhancing user choice
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Starting next month, Facebook and Instagram advertisers will need to adapt to a significant change in the way they purchase ads on iOS devices. Apple is expanding its 30% service fee on ad payments made via its iOS apps globally, following its initial implementation in the U.S. earlier this year. This fee will apply to
Apple’s 30% Fee for Meta Ads Expands Read More »
At the Cannes Lions International Festival of Creativity this week, Meta has introduced a suite of AI-driven tools designed to enhance business growth, engagement on Threads, and unlock creativity. AI Chatbots on Messenger One of the highlights is the introduction of AI chat features on Messenger, built with Meta’s latest large language model, LLaMa 3.
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Instagram is currently testing a new advertising feature that has stirred significant controversy among its users. Traditionally, Instagram has allowed users to swipe or scroll past adverts that appear in their main feed, Stories, and Reels. However, this new feature, dubbed “ad break,” forces users to watch ads without the option to skip them, which
Instagram Trials New Unskippable “Ad Breaks” Read More »
Threads, Meta’s Twitter-like social media app, continues to show remarkable growth and is making significant strides in the competitive social media landscape. Since its launch, Threads has piggybacked Instagram to rapidly gain users, achieving an impressive milestone of 150 million monthly active users (MAUs), as reported by Meta in April. Mark Zuckerberg, April 2024 “Threads
Instagram Threads Tops 150m Users, Ads To Launch In 2024 Read More »
Google has announced another postponement in the removal of third-party cookies from its Chrome browser, marking the third delay since the initial announcement. Google’s decision comes amid ongoing regulatory reviews and feedback from various industry stakeholders, emphasising the complexity of transitioning away from a technology deeply embedded in digital advertising practices. What Role Do Cookies
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LinkedIn ad prices have rapidly increased as more brands leave X (formerly Twitter), reports the Financial Times. In some cases, ad costs have risen by up to 30%, and Search Engine Land reports that some media buyers are seeing 1,000 impressions for a premium LinkedIn campaign cost $300. Why businesses favour LinkedIn Despite the higher
LinkedIn Ad Costs Surge As Businesses Flee X (Twitter) Read More »
With the implementation of its Tracking Protection tool, Google Chrome will restrict the data users share when visiting a website by disabling third-party cookies. While the change will initially only affect 1% of Chrome users, it will be rolled out worldwide by the end of 2024. In short: Google has begun to phase out third-party
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