As the war on consumer privacy rages on, Facebook has revamped its ad automation tools to help advertisers better navigate the complicated and fast-moving world of data privacy. Earlier in March, Facebook suggested ways that brands can make the best of ad campaigns. Its best practices focused on areas such as Detailed Targeting Expansions or […]
Facebook Revamps Ad Automation Tools Read More »
It is not really a stretch to say that social media ads are not currently working as well in March 2022 as they were in March 2021. Facebook ads were dramatically downgraded by Apple’s iOS changes in April 2021, impacting how data is used across the platform. As Apple opted out tens of millions of
Facebook Offers Ads Guidance For Struggling Businesses Read More »
Anyone who has ever tried to untangle marketing attribution data will know customer journeys are drawn out, convoluted affairs. According to Google, this past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period. To help address this, at the end of last year,
Google Bets Big on Performance Max Campaigns In 2022 Read More »
TikTok isn’t sleeping. We’re only two months into 2022 but the short-form video app is already looking for ways to maximise business engagement and boost its revenue-earning potential. Now marketers will be able to connect TikTok ads to a native landing page, hosted within the app, that will load quicker than regular mobile pages. A
TikTok Launches ‘Instant Pages’ In Direct Response Boost Read More »