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[NEW REPORT] Accenture Explores Impact Of Privacy Changes On Marketing

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Marketers are being forced to find different ways to advertise due to privacy regulations phasing out data tracking elements such as cookies. Cookies are (or were) great because they allowed marketers to retarget audiences, but that’s all changing – as a new report from Accenture has highlighted. The report is put together using research on […]

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Meta Reveals New “Performance Five” Optimisation Best Practices

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Meta has released its ‘Performance 5’ framework to help advertisers get the most out of their campaigns. Alvin Bowles, Vice President Americas, Facebook “The Performance 5 framework is based on five actionable best practices that increase your performance when using our ads products.” The framework will help advertisers take advantage of new ad formats and

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Google announces new era of AI-powered ads

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Google’s scheme for generative AI in ads Google has announced that it will integrate Search and Shopping ads into its Search Generative Experience (SGE).  The “natural-language conversational experience” is designed to help with ad campaign creation and will make it easier for marketers to create Search ads. However, only time will tell if the AI

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TikTok Unveils Expanded, Richer Video Insights For Businesses

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TikTok already offers some of the best free social media creative and trends insights in the business. Be it natively within the TikTok app or via its Creative Center desktop interface, TikTok offers a treasure trove of insights for savvy marketers, copywriters and creatives. Further enhancing this, TikTok has recently rolled out new rich Video

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Instagram Audience Targeting Finally Comes To Meta Ads

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Meta has announced a new Instagram audience targeting feature that many social media marketers will love. You can now run ads across Facebook and Instagram targeting your account’s followers specifically. Announced towards the end of 2022, the updated Meta ad targeting is still in testing and may not be available to all accounts. Previously, you’ve

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