Who says brand loyalty is dead? A new study from Facebook suggests the opposite is true, even among millennials. True love? Facebook IQ surveyed 14,700 adults in the US, looking at loyalty across the Auto Insurance, Airlines, Hotels, Grocery, and Restaurant industries. It turns out 77% of respondents return to the same brand regularly. Thicker […]

Most platforms experience the natural highs and lows, and ebbs and flows, of doing business over a typical year. Plainly, Facebook is no ordinary platform. Whether it was revenue, user growth or engagement, Facebook racked up wins virtually across the board. The fake news scandal was a rare blip on the otherwise sunny Facebook horizon.

Facebook is testing a new way to show multiple products in the News Feed. More the merrier According to Adweek, in preparation for the holiday period Facebook is trialling a new ad unit that lets retailers display more than one product. So the primary ad will feature related products images underneath. Clicking on these will

Facebook has just released a blog post outlining how it plans to update its metrics and reporting features. Made to measure The biggest news is that Facebook will now increase its third-party verification for reports. This means partnering with industry heavyweights such as Nielsen and comScore to help give Facebook's figures more cred. This is particularly

Facebook has released a new study showing how messaging apps are changing the way we communicate. Here are the highlights. Message in a bottle Facebook surveyed users in 14 markets, and found that most prefer messaging to chatting, both one-on-one and in groups. This preference applied across age ranges, with Millennials, Gen Xers, and Boomers

Without engagement content won’t spread but without content, there is nothing to spread. This is our motto. When it comes to Facebook posts we are always looking at ways to maximise the engagement. How can we get more likes, more comments, more shares on this? Ask around Asking people to like works, asking a question

Just months after building mini-games into Messenger, Facebook is reportedly preparing 'Instant Games' for the popular chat app. Family fun Basketball, soccer and chess mini-games appeared in Messenger earlier this year, with users taking turns to set scores or play against a friend. Facebook is now set to open Messenger up to third-party developers, though

Facebook has loosened the reigns and will now allow Verified Pages to share branded content. Content Kings Branded content covers a broad swathe of posts: text, photos, video, Instant Articles, links, 360 and Live videos.  Now Verified Pages can share all these with the aim of monetisation down the track, Facebook said in a blog