Instagram is stepping up its video offering, to create new possibilities for businesses looking to grow their brand and reach more consumers. Lights, camera, Instagram Following a survey amongst users, Instagram found 45% of users believe their consumption of mobile video will grow over the next year, in the wake of an 80% increase in …
Facebook has recently posted their top valuable facts as of July 2017 to shed light regarding return on investments and strategies to greater marketing success. Crunching the numbers Facebook has overtaken US traditional ad revenue for the first time with Google trailing in second, marking a major shift in digital marketing. The company has seen …
Instagram is now making it possible for users to respond to Stories through videos, photos, and boomerangs. Instant gratification with style Users will be able to respond via video to a Story just like traditional posts, with the added flare of stickers, text and a plethora of other unique embellishments. Replies will be accompanied by …
Instagram adds a new way to creatively reply to Stories Read More »
Native video sharing is now able to be uploaded via LinkedIn’s refurbished web and mobile app. Sell your skills through video Able to be recorded in vertical and horizontal formats, videos will play automatically for potential employers browsing your profile. Content creators will be able to record as much as 10 minutes of video, while …
Here's some interesting listening. The Too Embarrassed to Ask podcast has analysed how teens engage through Instagram, Snapchat, and other social apps. Millennials mingle but not much through Messenger Podcast host Kara Swisher’s son, Louie, pulled no punches when discussing his use of Facebook Messenger – stating he only opens it by accident, with a caveat …
Straight Talk: How teens are using Insta and Snapchat Read More »
Both the Advertising Standards Board (ASB) and the ABAC Adjudication Panel (ABAC) have ruled that certain Instagram posts for Asahi’s Vodka Cruiser were targeted to children. What happened? Vodka Cruiser posted several images on its Instagram page using props including polka dot cups and balloons, and depicting an image of a young girl with glitter …
Vodka Cruiser post pulled amid “marketing to children” claims Read More »
Nike has announced it will soon start selling products directly via Amazon and Instagram. Nike sports new approach to retail Clothes, shoes, and accessories are all available direct from the source thanks to a new partnership with Amazon. No longer will the sporting goods giant need to lose earnings through third-party vendors. The pilot project …
Snapchat continues to innovate over the competition with the addition of stylised filters, backdrops, and finally, links. Adding links to the social media chain Snapchat has long had a “no links” policy regarding its platform but finds itself changing direction in order to stay competitive and add more share-friendly content to conversations. The new “Paperclip” …
Snapchat brings backdrops, audio filters, and links into the mix Read More »
Facebook is debuting an update utilising Live Creative Kit tools to foster the creation of original video content. Snaz up your video feed Users of Facebook Mentions, an app built for personalities with high-volume followers, can now add stylised live broadcast frames, custom stickers, intros, and outros. The update will also feature easy-links to Instagram …
Facebook launches app for video content creators Read More »
Instagram is enabling businesses to share previously live videos as replays, via the Instagram Stories function. We’re live, or we were, but you can watch anyways User audiences can now check out previous videos brought to business Instagram feeds, making it easier to catch up on content. Business accounts have the option to “Share” previously …