Meta has improved its video ad attribution thanks to a new performance measurement called engaged view, which takes into account actions that take place up to 24 hours following a completed session. Advertisers can now measure for conversions that happen within one day of a video ad play, as long as 97% of a 10 …
Meta Introduces New Engaged View Attribution for Video Ads Read More »
Meta has announced new generative AI tools to help users edit photos and produce videos using text descriptions. The features are built on Emu, Meta’s model for image generation. It has been pre-trained using 1.1 billion image-text pairs and then fine-tuned using thousands of selected high-quality images, says Meta. What is Emu Video? Emu Video …
Meta has announced a suite of new lead generation tools, AI features and a CRM partnership to help marketers sign, seal and deliver new customers. One of those features is full campaign automation for lead generation campaigns. Powered by Meta Advantage, lead generation marketers can use AI to streamline and increase the effectiveness of targeting, …
Meta Launches New Lead Generation Ad Tools, AI Features, And CRM Partnerships Read More »
Meta and Amazon have announced a really interesting partnership that will let users shop Amazon’s Facebook and Instagram ads and check out without leaving the app. Despite canning its live shopping efforts, Meta clearly believes that Insta and Facebook have heaps of potential in this area and are looking to exploit it by linking up …
Meta has launched a range of new updates to make it as easy as possible for marketers and business owners to use its apps over the Christmas and new year spending frenzy. Reels, feed photos, carousels and stories have all had an update, designed to help people “express their creativity, connect with their audiences and …
Meta’s latest revenue move is to offer EU, EEA and Swiss users the chance to pay a monthly fee in return for an ad-free Facebook and Instagram. Legislation compliance The decision to offer an add-free experience is a result of European regulation requirements that requires data collectors to offer a way for users to opt-out …
Meta Launches Ad Free EU Versions of Facebook & Instagram Read More »
Meta has announced new Reels ad features ahead of the Christmas and new year spending rush, and has updated its brand suitability to help brands take advantage of AI as 2023 draws to a close. Reels has quickly become a format advertisers can’t afford to ignore, with 200 billion plays per day across Facebook and …
Brand Pages could soon be able to create Broadcast Channels on Facebook and Messenger as Meta has announced the popular Instagram communication format will be available on another two of its products. For the uninitiated (and let’s face it, it’s hard to keep up with new communication formats) Broadcast Channels are a public messaging tool …
Meta expands broadcast channels beyond Instagram to Facebook and Messenger Read More »
Meta has announced its first suite of generative AI features for ad creation. Meta says the features, which include AI elements for background generation, image expansion and text variation, will help maximise productivity, personalisation and performance. Meta’s new AI tools All three features will call on AI to help marketers dream up creative options for …
Meta Announces New Generative AI Tools For All Businesses Read More »
Meta has announced a beefed-up WhatsApp shopping experience called Flows, which lets users do things such as order a meal or book an appointment from a WhatsApp chat. Designed to help businesses earn more sales via the platform, marketers will be able to use Flows to do things like build text boxes, calendars and even …