An advertisement showing star of Ferris Bueller’s Day Off Matthew Broderick calling in sick had viewers speculating about a sequel, but it’s just a clever play by Honda.

We look at some easy ways Google+ can help build brand awareness

Taking advantage of the reach of Facebook for professional purposes, Branch Out is growing day by day.

We look at how Mortein’s campaign to save its iconic mascot has already attracted over 200,000 Facebook likes.

While the nation took the day off Twitter was abuzz with politics, personal quirks and McDonald’s this week.

What started out as an invitation to feature a new café in return for a cup of coffee has degenerated into a PR crisis.

Sony has produced a series of interactive 3D chalk drawings to promote the release of ‘Underworld Awakenings’.

Australian brands and retailers are embracing our national holiday to promote product and offer generous discounts

Twitter’s recent acquisition of news-curation platform Summify signals its intention to offer users more relevant tweets

Matthew Mahon from Royce talks to SMK about how social media can help brands defuse potential online crisis