Snapchat launches Public Profiles for brands Another shot has been fired in the short-form video wars as Snapchat announced Public Profiles for Business, giving brands a free place to showcase and publish their Snap content. Since its inception, Snapchat has been a predominantly pay-to-play marketing opportunity, and with organic reach beginning to clam up on …
Snapchat Unlocks Organic Reach Bounty For Brands Read More »
Facebook moves to clarify glitchy ad review processes For many of the 200+ million organisations that operate across the Facebook family of apps, bugs, glitches and unreasonable ad rejections are an all too common daily experience. However, according to reports from Digiday before Christmas, growing frustration from marketers is beginning to tip the balance. With …
New Creator Marketplace Will Help Brands Activate Gen Z Snapchat has announced a new way in which brands can partner with creators to help drive visibility on the platform. Creator Marketplace will make it easier for marketers to leverage the power of prominent Snap stars by providing a platform for businesses to search and find …
Snapchat Joins Facebook, With Creator Marketplace Read More »
TikTok Follows Facebook's Lead With Lead Gen Ads TikTok is at it again. Not content with its four new ad formats, the short-form video giant has announced another new update that’ll get brands and marketers excited. Advertisers can now gain a clearer idea of their next customer via a Lead Generation ad option, which could …
Apple’s iOS 14.5 App Tracking Permissions Now Live It’s finally here. One of the first shots in Apple’s war on digital marketing, iOS 14.5, has dropped into devices worldwide. Masked as the update that hands power back to the little guy, one of the biggest guys of all has decided to champion the individual over …
Facebook bets big on audio, with new tools & podcast features In a plotline as predictable as Tottenham Hotspur losing another sporting final, Facebook’s obviously now going full Clubhouse. Facebook hasn’t just clubbed audio app Clubhouse; it’s also announced a whole new raft of audio features that will change how users consume their listenable content. …
Apple's iOS 14 Digital Marketing Armadgedon Draws Closer In November 2014, Paper Magazine ran an interview and photoshoot with Kim Kardashian that claimed to break the internet. Despite earning nearly 1% of all web browsing history in the US 24 hours after publishing the full story, Paper never came close to breaking it as completely …
Microsoft tempts Pinterest with $51bn buyout Last week, The Financial Times reported that in recent months Microsoft had approached Pinterest about a potential deal to acquire the hugely popular app for $51bn. Since the start of the global health pandemic, soaring consumer usage and advertiser demand has seen Pinterest's market value increase more than 600%. …
Pinterest Announces Stories & Expands Ecommerce Suite Read More »
Facebook Trials Topic Exclusions As Advertiser Worries Mount Marketers have had a problem with Facebook Ads for some time, and the tech giant has finally instigated the baby-steps required to fix it. When someone as powerful and influential as Proctor & Gamble chief brand officer Marc Pritchard calls social media ‘5% of P&G’s marketing spending, …
TikTok Monthly Usage Doubled In 2020 One of the most high profile social media product releases of 2020 was Instagram Reels, launched in an attempt from Instagram to sustain market share given the rise of TikTok. However, according to recent reports, it doesn't appear to have done much good, as TikTok usage eclipses Instagram by …