NBC News' recently launched Stay Tuned, an app based news program, is going rather well. It now has 29 million viewers, 60% are under 25 years. The medium is the message The first ever daily news program on Snapchat, with co-hosts Savannah Sellers and Gadi Schwartz, is reaching more millennials, with a runtime of two-to-three […]
NBC’s Snapchat show attracts 29 million millennials Read More »
Snapchat’s revenue reached $181.6 million for Q2 this year, a loss of -$0.16 earnings per share. Snapchat snaps a little less Recently released in Snapchat’s earnings, the popular social app fell $4 million short of Wall Street estimates. Having lost $443 million in Q2, the report indicates that Snapchat’s sales and marketing expenses are growing
Snapchat’s momentum slows in Q2 Read More »
Facebook is bringing its popular Stories function of short video and photo missives to the desktop. Oh and don’t forget, you have 24 hours Facebook Stories allows for users to string together an assortment of photos and videos, adorning colourful texts and styles, for a 24 hour viewing window before disappearing. Up until now, this
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If the children are our future, data shows that Snapchat is shaping up well. Expectation, confirmed A significant uptick in Snapchat usage by teens has been observed and quantified by eMarketer. At the same time, they’ve noted an abandonment of Facebook by the same demographic. Once 2017 wraps, eMarketer says Snapchat will have more users
It’s official: teens prefer Snapchat to Facebook Read More »
Snapchat's latest AI driven feature lets users compile multiple snaps into an extended clip of their favourite musical performances. From Snap to clip Hot the heels of the Pokemon partnership that let Snapchatters Pickachu themselves, ‘Crowd Surf’ has the comparative feel of a feature with real longevity. Analysing if and when there are a bunch of
Snapchat uses AI to Crowd Surf concerts Read More »
WhatsApp Status and Snapchat stories are passing big milestones on their respective apps. Tell me a story WhatsApp’s success has been a result of its multifaceted features, from voice and audio calls, to text messaging and encrypted file sharing, with 76% of its 1.3 billion monthly users returning daily. Mean while, Snapchat has been spurring
WhatsApp reaches 1 billion, Snapchat 250 million users Read More »
Having launched their self-serve Ads Manager back in May, Snapchat is now expanding the offering with an Advanced Mode more suited to power users. Advanced features The new mode promises a bunch of features that experienced ad managers will appreciate. These include an audience library, to save reusable target definitions a media library, to make it
Snapchat Ads Manager gets Advanced Mode Read More »
Snapchat’s constant roll-out of new features continues, with the latest tranche including a smart multi-Snap recording capability. Why multi-Snap Snapchat users wanting to capture an important moment previously had to repeatedly tap and hold in the hopes of catching the event in just the right time window. Multi-Snap takes that uncertainty away, instead allowing Snapchatters
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Here's some interesting listening. The Too Embarrassed to Ask podcast has analysed how teens engage through Instagram, Snapchat, and other social apps. Millennials mingle but not much through Messenger Podcast host Kara Swisher’s son, Louie, pulled no punches when discussing his use of Facebook Messenger – stating he only opens it by accident, with a caveat
Straight Talk: How teens are using Insta and Snapchat Read More »
Snapchat continues to innovate over the competition with the addition of stylised filters, backdrops, and finally, links. Adding links to the social media chain Snapchat has long had a “no links” policy regarding its platform but finds itself changing direction in order to stay competitive and add more share-friendly content to conversations. The new “Paperclip”
Snapchat brings backdrops, audio filters, and links into the mix Read More »