Making up for lost time, Snapchat has rolled out some sweet new tools for advertisers. They are the Snap Publisher tool, the Snapchat Certified Partners program, and a self-serve Ad Manager. Self-Serve The Snap Publisher tool is designed for building vertical video creative, Snapchat’s bread and butter when it comes to advertising. This will help […]
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Snapchat sure is making make hay while the social sun is shining. Shortly after announcing its plans for TV-style programming, the platform has upped its production cred by partnering with HBO. Box Office Snapchat has signed a two-year deal with Time Warner, the owners of HBO, for US$100 million. The deal will see 10 original
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They say necessity is the mother of invention. With Instagram snapping at its heels, Snapchat is being forced to innovate, and quickly. The latest update: Snapchat Spectacles might be getting Augmented Reality (AR). Something to see here Snapchat’s first generation Spectacles were launched in the US in November 2016, and in Europe last month. The
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Attempting to round up a bunch of fresh employees, McDonald’s has turned to Snapchat for an innovative recruitment process. I’ll take one job to go, please McDonald’s has broadened its reach for young men and women with what it's calling “Snaplications.” Users can watch a 10-second video ad about the work culture at McDonald's, with
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The results are in: SMEs are turning toward Instagram and away from Snapchat, in significant numbers. There can be only one A study by Fivver, which analysed the services offering on its platform, discovered that SMEs request information for Instagram services 12X more often than Snapchat queries. In March this year, Instagram accounted for 32.9%
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Snapchat is engaged in a game of follow-the-leader at the moment. It releases a new feature, and if it’s a hit Instagram (and increasingly other platforms) mimic it. Often within months. Here’s the latest: World Lenses now being transferred into floating 3-D graphics. Zeitgeist? The new feature is being initially trialled by heavyweights Netflix, Dunkin’
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Snap has acquired ad and location-based analytics outfit Placed. The purchase seems set to bolster Snapchat’s reporting, especially relating to real world purchases. Acquired measures Measuring offline impacts of online advertising is a common aspiration this year. Everyone wants it. So, the networks that can deliver are likely to get more campaign dollars for the
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Snapchat’s parent company Snap looks to increase revenue with late-in the game online coupons and incentives to media partners. Snap looks to crack champagne, last minute Achieving only US$149.65 million out of projected US$157.98 million in the first quarter was a result of a singular share-based expense compensation. A drop in daily active users also
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While Instagram might be cloning its most popular features at a breathtaking pace, it hasn't stopped Snapchat from rolling out new carrots for users. The latest: you can now create your own Geofilters more easily using a design studio. Geo-that While you’ve been able to mock up your own Geofilters for over a year, the
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If imitation is the sincerest form of flattery, Instagram really has a soft spot for Snapchat. The latest “Snapchat-inspired” update for Instagram: Location Stories. What a Story Location Stories, which collates multiple stories into a slideshow tagged with a location sticker, is now available on Instagram’s Explore page. The feature makes it easier to dive
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