For much of the past three years, ChatGPT has been the default reference point for generative AI. It built the category, established the behaviour and became the product most people associated with AI search, research and everyday problem-solving. Google is now beginning to narrow that lead. Similarweb estimates that ChatGPT’s share of worldwide generative AI […]
[STUDY] Google Closes In On ChatGPT Read More »
Microsoft is bringing brand systems directly into Copilot’s production workflow. Its latest release expands Copilot’s access to approved brand assets, organisational templates and governed business data across PowerPoint, Excel and the wider Microsoft 365 environment. Word, Excel and PowerPoint agents can also be called directly from Copilot Chat to create documents, spreadsheets and presentations. Taken
Copilot Builds Marketing’s AI Production Layer Read More »
Meta is using large language models to understand content more deeply across Instagram and Facebook, reshaping how posts are classified, recommended and distributed. Every public Feed and Reels post on Instagram is now processed through an LLM and assessed across factors including its topic, tone and likely audience relevance. Meta is also using its Muse
Meta AI Feeds Expand Organic Reach Read More »
The chief marketing officer title is disappearing from many of the world’s largest companies. Only 36% of Fortune 500 businesses now use the CMO title, down from 49% in 2025, according to Forrester’s latest analysis of senior marketing leadership. Executive-level marketing representation has also fallen, with senior marketing leaders sitting on the executive team or
The CMO Role Is Being Rewritten Read More »
LinkedIn advertising remains expensive by most conventional performance measures. Dreamdata’s latest B2B advertising benchmarks put the average LinkedIn cost per click at €5.98, compared with €1.60 for Meta. LinkedIn’s average CPM reached €34.33, more than three times Meta’s €9.18. Judged by clicks and short-term lead generation alone, the conclusion appears fairly simple. LinkedIn is a
[STUDY] LinkedIn Ads Influence More Than Leads Read More »
OpenAI is rapidly adding the campaign controls, audience tools and creative formats required to turn ChatGPT advertising from a limited experiment into a functioning media platform. Advertisers can now run conversion-optimised campaigns, use daily budgets, apply geographic controls, upload campaigns in bulk and connect customer lists through custom audiences. A refreshed static ad format gives
ChatGPT Builds Out Its Ad Platform Read More »
Google Search was supposed to be one of generative AI’s first major casualties. As ChatGPT, Gemini, Claude and Perplexity attracted hundreds of millions of users, a seemingly straightforward assumption took hold. Every question directed to an AI assistant represented one fewer search for Google. Recent data suggests the market is behaving rather differently. According to
Google Search Holds Ground As AI Use Grows Read More »
OpenAI has launched ChatGPT Work, a new agent designed to take on substantial projects across workplace apps, files and systems. Work can gather information from connected tools, break a larger objective into smaller steps and remain with a project for hours. It can produce editable documents, spreadsheets, presentations and web applications while users monitor progress,
ChatGPT “Work” Targets Business Adoption Read More »
Google is introducing new disclosures showing when advertising has been created or edited using generative AI. A “How this ad was made” section will appear inside My Ad Center, accessible through the three-dot menu or information icon attached to ads across Search, YouTube and Discover. The panel will indicate when generative AI has been used
Google Adds AI Disclosure Labels To Ads Read More »
Meta has launched Muse Image, its first image generation model developed by Meta Superintelligence Labs, with plans to bring the technology into Advantage+ creative for advertisers. Muse is initially available through Meta AI and parts of Instagram and WhatsApp. Users can generate images from prompts, combine reference photos and edit them by sketching changes directly
Meta Pushes Muse Into Ad Creative Read More »