[SMK] AI & Digital Marketing Capability Transformation
ChatGPT Work is only six weeks old, but OpenAI is already pushing it deeper into everyday workplace activity. Since its July launch, Work has added voice control and tighter desktop integration, while its core proposition remains much bigger than another chatbot upgrade. It can work across connected apps and files, carry out multi-step tasks, create […]
ChatGPT Work Starts Doing The Work Read More »
Brands are in for a YouTube performance windfall from this week. From 24 August, YouTube is extending the first-frame view methodology already used for Shorts across long form video, podcasts and Live. A video beginning to play will now count as a view, bringing more of YouTube into line with the reporting conventions marketers already
YouTube Hands Brands A View Windfall Read More »
Meta is trying to move Meta AI from the sidelines of the AI market into the middle of everyday marketing work. New capabilities can connect Meta AI directly with professional Facebook and Instagram accounts, Meta advertising campaigns and Google Workspace. Businesses can analyse organic performance, review advertising results, benchmark themselves against similar brands, create reports
Meta AI Takes On ChatGPT For Marketing Read More »
Google’s AI search products are creating a new reputation management problem for brands. Businesses are already reporting cases where AI Overviews have confused companies, surfaced unrelated complaints and presented outdated information as part of authoritative looking summaries. At small scale, those errors could be dismissed as another generation of search oddities. Google’s reach makes that
Google’s AI Answers Are Creating Brand Reputation Problems Read More »
LinkedIn is making a stronger case for its role in AI search, backed by new Semrush research showing that the platform is already appearing regularly in answers from ChatGPT Search, Google AI Mode and Perplexity. The study analysed 325,000 prompts across 12 industry categories during January and February 2026, then examined around 89,000 unique LinkedIn
LinkedIn Builds Its AI Search Advantage Read More »
Google is bringing Gemini much deeper into Google Ads and Google Analytics, with a new generation of AI features designed to help marketers understand performance without digging through reports manually. At the centre is Ask Advisor, Google’s Gemini-powered conversational assistant. It can answer questions about campaign and website performance, investigate changes, generate visualisations and point
Google Boosts Reporting AI In GA4 & Google Ads Read More »
Meta’s automated advertising business has reached serious scale. In its latest earnings call, Meta said advertising running through its Advantage+ solutions had reached a $75 billion annual revenue run-rate during the second quarter of 2026. The number needs context. Advantage+ is not a separate $75 billion revenue stream sitting alongside Meta Ads. It reflects advertising
Meta’s AI Ads Engine Hits $75bn Read More »
Reddit’s growing influence in AI search is creating an increasingly valuable marketing signal, and an equally obvious incentive to manipulate it. The platform has become an important source for AI-generated answers involving recommendations, comparisons, opinions and first-hand experiences. Discussions that were once primarily valuable to people browsing Reddit can now potentially influence how products and
Reddit Battles AI Search Manipulation Read More »
Google is moving paid search further away from the traditional keyword model. At the centre of that shift is AI Max, which Google launched last year as a way to give its advertising systems more freedom to interpret search intent, find relevant customers and adapt ads accordingly. Rather than asking advertisers to predict every search
Google Pushes Search Ads Into AI Max Read More »
For much of the past three years, ChatGPT has been the default reference point for generative AI. It built the category, established the behaviour and became the product most people associated with AI search, research and everyday problem-solving. Google is now beginning to narrow that lead. Similarweb estimates that ChatGPT’s share of worldwide generative AI
[STUDY] Google Closes In On ChatGPT Read More »