Meta is evolving its ad ecosystem around three areas: culture, creators, and AI. Recent updates across Reels, partnership ads, and generative tools show how these elements are becoming more tightly integrated, with implications for how brands plan, produce, and optimise social campaigns. Culture Is Now A Planning Input One of the more notable developments, highlighted […]
Meta Expands AI, Creator & Reels Ad Tools Read More »
Instagram is expanding its push towards original content, with a new algorithm update that prioritises originality across photos and carousels. The move builds on protections first introduced for Reels in 2024, signalling a continued shift in how the platform rewards content. For brands, this is not a sudden change in direction. It is an escalation.
Instagram Algorithm Shake-up Pings Memes Read More »
TikTok has introduced keyword controls that give brands more influence over how their content is categorised and discovered. The update allows users to manage the keywords automatically assigned to their videos, offering the option to remove irrelevant terms and suggest more accurate alternatives. Although the feature applies to all users, the strategic value sits firmly
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