Google is pushing further into AI driven video, upgrading its Vids platform with higher quality generation, built in music tools and customisable avatars. While Vids has flown under the radar compared to Google’s flagship AI products, the direction is now clearer. Google is building for marketers who need to produce more video, more often, without […]
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For many in-house marketing and communications teams, Microsoft Copilot has become a default AI layer, largely due to its integration within Microsoft 365 and alignment with existing IT policies. It has already influenced how content is created. Drafting, ideation, and research have become faster. Execution, however, has remained more fragmented. Campaign messaging is developed in
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LinkedIn is becoming a far more strategic platform in an AI-driven discovery landscape. Recent updates highlight two converging shifts. Long-form articles are driving stronger engagement, while also playing a growing role in how AI chatbots source and cite information. Taken together, these trends signal a change in how marketers should approach content creation, distribution, and
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Meta is set to overtake Google in global ad revenue for the first time in 2026, marking a significant shift in how digital advertising value is being created and captured. According to Emarketer, Meta is projected to generate $243.46 billion in ad revenue this year, narrowly ahead of Google’s $239.54 billion. That would give Meta
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Meta has introduced a new Adaptive Ranking Model for ad delivery, aimed at improving performance while reducing the cost of reaching high value users. The update is already delivering measurable gains. Meta reports a 3% lift in conversions and a 5% increase in click-through rates on Instagram since rollout . More importantly, it reflects a
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OpenAI has expanded ChatGPT advertising beyond the US, with Australia among the first international markets to go live. The rollout marks a shift from early testing to broader scale, as the company builds a new advertising channel within its AI products. That expansion comes as ChatGPT usage continues to accelerate across markets. In Australia, usage
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