OpenAI is expanding ChatGPT ads into five more markets and testing multi-advertiser placements that can show several sponsored results inside a single ChatGPT ad unit. The company is extending geographic targeting beyond the US, Canada, Australia and New Zealand to include the UK, Japan, South Korea, Brazil and Mexico. The move pushes ChatGPT ads from […]

OpenAI is taking a major step toward turning ChatGPT ads into a scalable advertising platform, introducing self-serve campaign buying, CPC bidding, and improved measurement capabilities. Until now, ChatGPT advertising has operated as a tightly controlled pilot programme, largely limited to major brands and agency partners. The latest updates signal a shift toward broader adoption, opening