[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Copilot

Copilot Builds Marketing’s AI Production Layer

Microsoft is bringing brand systems directly into Copilot’s production workflow. Its latest release expands Copilot’s access to approved brand assets, organisational templates and governed business data across PowerPoint, Excel and the wider Microsoft 365 environment. Word, Excel and PowerPoint agents can also be called directly from Copilot Chat to create documents, spreadsheets and presentations. Taken […]

Copilot Builds Marketing’s AI Production Layer Read More »

Google Search Holds Ground As AI Use Grows

Google Search was supposed to be one of generative AI’s first major casualties. As ChatGPT, Gemini, Claude and Perplexity attracted hundreds of millions of users, a seemingly straightforward assumption took hold. Every question directed to an AI assistant represented one fewer search for Google. Recent data suggests the market is behaving rather differently. According to

Google Search Holds Ground As AI Use Grows Read More »

Microsoft Scout Targets Marketing Workflows

Microsoft is moving AI agents from the chat window into the working day. Its new assistant, Microsoft Scout, is designed to sit across Microsoft 365, desktop and web environments, helping users coordinate meetings, prepare materials, identify deliverables and keep work moving without needing to be prompted every time. For marketing, communications, digital and customer teams,

Microsoft Scout Targets Marketing Workflows Read More »

Microsoft Expands Copilot Studio AI Workflows

Microsoft has announced a major expansion of Copilot Studio, introducing new governance controls, workflow automation features, and app integrations designed to help organisations scale AI agents more effectively. The updates reflect how enterprise AI platforms are evolving beyond standalone assistants into broader operational systems. Microsoft’s broader AI strategy is built around Microsoft 365, the company’s

Microsoft Expands Copilot Studio AI Workflows Read More »

Microsoft Pushes Copilot Into Brand Workflows

For many in-house marketing and communications teams, Microsoft Copilot has become a default AI layer, largely due to its integration within Microsoft 365 and alignment with existing IT policies. It has already influenced how content is created. Drafting, ideation, and research have become faster. Execution, however, has remained more fragmented. Campaign messaging is developed in

Microsoft Pushes Copilot Into Brand Workflows Read More »