Google has officially launched a new Search Analytics Report aimed at giving marketers more insights into their website traffic. Data dump The update replaces the Search Queries Report, and allows users to compare mobile traffic acquisition before and after Google's recent mobile update. Other nifty features include the ability to compare search data across devices, which …
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It’s well and good to be following heaps of people on Twitter, but the old adage quality over quantity still applies. With this in mind, today we’ve put together a list of three Twitter accounts we think every Digital Marketer should be following. 1. Ann Handley (@MarketingProfs) Author and head of content at Marketing Profs, …
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With the public’s appetite for social photos showing no signs of abating, it’s more important than ever for brands to be posting quality pics across their platforms. The good news is that you don’t have to a professionally trained photographer to start churning out A-Grade images. Sometimes all you need is a clever app like …
Password management app Dashlane has launched a new tool that scans your inbox for potential weak spots. Is it secure? Once you give the scanner permission to peep inside your inboxes, Dashlane Inbox Scan locates potential security flaws. These commonly take the form of plain text emails sitting unsecured in your inbox, which the scanner …
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LinkedIn has just rolled out a long awaited (some might say long overdue) update: post analytics. Metrics master LinkedIn announced the news in a blog post. “Analytics for publishing on LinkedIn provides insights into who’s reading and engaging with your posts. “With this knowledge, you’ll be able to evaluate whether you’re reaching the right audience, …
In the digital world where anything older than five years is considered long in the tooth, Yahoo is somewhat of an anomaly. As one of the first search engines it has endured where many others have fallen by the wayside. And while it may not currently be at the zenith of its powers, Yahoo remains …
Facebook has teamed up with key publishers to launch Instant Articles, a new feature that makes reading news articles faster on the Facebook app. Read all about it Facebook announced the news in a blog post. " People share a lot of articles on Facebook, particularly on our mobile app. To date, however, these stories take …
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Facebook and IBM are joining forces and giving marketers new ways to integrate campaigns between the platforms. BFF's IBM announced the deal in a press release. "Starting today, IBM’s marketing cloud clients can now utilize Facebook’s powerful ad capabilities such as Custom Audiences, along with IBM’s deep analytics and design features, to create meaningful experiences …
Vine has released an update that makes it easier for users to share their videos across multiple social networks. Any maybe even go viral. Spread the word Vine announced the news in a blog post, explaining users now have access to a Share Screen. As the name implies, the screen allows users to choose which …
While Instagram is one of most popular platforms for marketers and users alike, getting your hands on decent stats about ‘grams has been difficult. Thankfully, digging up your data just became a little easier thanks to SocialRank. Insta-stats SocialRank is a website that previously specialised in Twitter analytics. Now that expertise has been expanded to …