A defamatory Facebook post has cost a man his livelihood – and very nearly his life. What happened? Ken Rothe and his wife operated two motels and a rental apartment in Nambucca, NSW. In March 2014, David Scott wrote a Facebook post alleging Mr Rothe’s motels were used as relocation homes for paedophiles and ex-prisoners. …
Internet use policies for employees are commonplace, however these do not always deal effectively with how employees conduct themselves out of hours. There’s an argument that what people get up to in their own time is their business, but the prevalence of social media pretty much trumps that especially when something goes viral. Why have …
Five reasons you need a social media policy for employees Read More »
While the News Feed has long been pay-to-play, there are still certain practices to ensure your content, and advertising dollars, are put to best use. To help you along, Facebook has released a guide to driving referrals without resorting to click-bait. Stay true Make sure your headlines inform, rather than sell. So avoid overly hyped …
Facebook: How to drive referrals without Clickbait Read More »
Twitter has a bit of a reputation. Whether it be trolls or the ‘sanctimoniously self-righteous who love to second-guess’, it is a realm where small things can cause big ripples. Blocking a user on Twitter is not a solution to every gripe. It is, however, a quick and easy way to achieve an outcome. What …
Live streaming is a great way to broadcast your events to an online audience, and more brands are successfully using streaming to engage and connect with their customers. To get started with Live Streaming Firstly, you should make sure you plan for your live stream. Think about who is your target market, what type of …
The ACCC has issued proceedings against serviced apartment provider, Meriton, alleging misleading and deceptive conduct in relation to reviews posted on TripAdvisor. Posting fake online reviews has been a key focus for the ACCC for quite some time. In this case, the ACCC has changed tack by claiming that a brand took steps to stop …
A new omnichannel offering from Innovid lets marketers use video throughout the customer journey. The outcome, the say, is rich, personal ad experiences that have real potential to boost sales. Personalisation at scale Innovid—a video marketing company oft credited with inventing interactive video—have launched a new product that puts video at the centre of synchronised, …
If 2016 was the year that VR “arrived” in the public consciousness, then 2017 may well be the year that the new video tech goes fully mainstream. In a major sign of intent, VR’s current giants have just joined forces to create the Global Virtual Reality Association (GVRA). Big Guns Playing Nice Together With a …
VR giants form global alliance, aim for mainstream Read More »
Location sharing app Zenly wants to make it easy for people to find you. Despite of privacy concerns, they’re aiming to make person-to-person precision tracking part of mainstream life. What it does Zenly allows you to track the location of family and friends in real time, using what they claim is “the maximum precision a …
If you’re running Slack and managing a remote team, new instant voice calling service Beam might be music to your ears. Beam me up Scotty Beam is built to work with Slack on Macs. Once downloaded it lives in the Mac menu bar, where a list of your colleagues’ names appear. Clicking on a name establishes …