As Snapchat prepares to go public, evidence shows that copycat tactics from Instagram are making a serious dent in user numbers. Suspiciously familiar Competitors aping each other’s best features, especially in app-land, is nothing new. Still, when Instagram rolled out ‘Stories’ last year, many were shocked at just how blatantly the feature copied …
Is Snapchat’s audience being snapped up by Instagram? Read More »
Looking to connect with even more people on Facebook? Now there's a feature that may boost your digital buddy count. Friendship Circle? The Facebook app on iOS and Android now includes Discover People. The feature displays a list of Facebook users who live in your area, are employed by your company, or are attending the …
Facebook launches Discover People to Pay it Forward Read More »
Facebook has tinkered with the News Feed in an effort to cough up more relevant stories. Sing me a song Facebook is teaming new signals with a real-time prediction algorithm to better identify stories considered authentic and more targeted to your preferences. Facebook also takes into account the relationship between you and the user or …
First there was mobile. Then there was video and live streaming. Now Facebook is turning its gaze towards television. Watch this space Facebook is reportedly working on developing a TV app for streaming set-top boxes. The app would work with Apple TV, and is being seen as a way to woo Facebook users into longer …
Dropbox’s latest app has exited the beta phase and poised to bring real-time documents to its list of services. Welcome to Paper. Paper cuts Google Anyone familiar with Google Docs will find the layout of Paper fairly intuitive. The added benefit of real-time document editing allows team members to work on projects simultaneously. Paper offers …
First popularised by Twitter, the humble hashtag’s status has elevated from an afterthought on a keyboard to pop culture icon. But can you register a hashtag as a trade mark? Registering hashtags as trade marks This is certainly doable, and IP Australia has provided some helpful guidance on its website. Key points to note: 1. …
Facebook search has just got a lot more powerful – and visual. A recent update lets you search for images using keywords. Imagine that Now if you want to search for pictures of kittens, you just type kittens in the search bar. You can also get more creative – for example searching for a specific …
Facebook Image Search – What it means for brands Read More »
Taking a cue from Tinder, YouTube has introduced a new tapping system to help users more efficiently navigate through videos. Swipe Right Select YouTube users on iOS and Android can now double-tap on the left or right hand side of their screen to either fast forward or rewind, in 10 second blocks. Google has been …
Google has launched Cloud Search, making it easier for G Suite customers to locate content across platforms. Cloud Talk G Suite includes Google's star properties Gmail, Docs, Drive, and Calendar. With Cloud Search, G Suite users can cast a wider net searching across email, documents, spreadsheets, slides, forms, and internal sites (to name a few). Besides …
Facebook has announced a range of new metrics designed for marketers to gain deeper insights around cross-channel campaigns and user behaviour. Measuring stick The new tools will live at the Measurement FYI page (previously known as FYI). Here you’ll find all manner of marketing goodies including metrics, partnerships, research, and products. Facebook says the data …