Emojis have rooted themselves firmly in today’s lexicon, now Boston start-up Inmoji is taking those little icons and turning them into tailored commercial ads. Emoticons, roll out! The language of texting has long been accentuated via the many iterations of the yellow smiley face. While varieties of emojis are becoming more specific to Apple and …
Tumbler has turned a corner with the addition of stylised stickers, and it’s a bit more eye-catching than you might expect. What’s cooler than a 2D sticker? A 3D sticker. Following in the steps of Messenger and Snapchat, Tumblr has brought its own pop-aesthetic to personal pics. Setting itself out from the peacocking pack, Tumblr …
Can't get enough of streaming? Now you can have all you ever wished and more as Livestream now supports simultaneous broadcasts across YouTube, Periscope, and Twitch. Live in the moment Steaming across these RTMP-enabled platforms also gives brands the ability to white label, access to analytics, and customer support. The feature is available for Livestream premium …
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Target is planning to add a mobile payments service to its Cartwheel app. E-shop till you drop Cartwheel was launched three years ago, and now has 13 million active users. The app allows shoppers to display a barcode at checkout and save on products. According to Recode, a mobile payments system may be added to …
Since launching last August, Instagram Stories has proved that if you can't beat 'em, join 'em. While Stories strongly borrows from Snapchat's winning format, now the feature is beginning to eat into Snapchat's user base. Snap it up According to Tech Crunch, sources spanning analytics providers, talents agents, and even social media celebrities are reporting …
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Facebook has recently tweaked the News Feed, giving more weight to videos watched in their entirety Happy Ending? Facebook calls the new ranking "percentage completion", and as the name implies this metric looks at how long a video post is watched on average. As longer videos require more investment from viewers, Facebook figures that videos with …
Facebook tweaks News Feed to reflect Video Views Read More »
Google has released a heap of interesting facts about how we're consuming online video – here's the pick of the digital bunch. Mobile movies According to Google, one in three adults aged between 18 and 54 years now say their smartphone is their primary device for watching online video. This is changing how we're watching …
A new study shows that four out of five Australians now favour free, ad-sponsored mobile video content. Moving pics on the go The study from IAB spanned 24 countries and revealed that 30% of Australians watch long-form content on their mobile devices on a daily basis. This rise in smartphone viewing has led to a …
Last year Instagram launched its Snapchat-eqsue Stories, and whilst not exactly original, the feature's been a runaway success. Now Facebook is hoping to reproduce that easy win by launching its own version of Stories. Storybook ending Facebook Stories is now available on iOS and Android in Ireland, with a greater roll out expected in the …
We know Snapchatters love to chat. Now it seems they like to engage with ads too. A new study has shown that the majority of Snapchat ads are interactive. Bright shiny things Adweek studied over 50 campaigns running in Snapchat's Discover section, where short-form video ads are published. Adweek found 68% of these ads resulted …