[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

March 2018

Android-approved devices, fit for enterprise

Google is looking to establish the high ground in confidence for mobile devices and services used in enterprise. Google’s stamp of approval for business To promote their list of approved products and providers, Google has established their own branded stamp-of-approval—Android Enterprise Recommended. At launch, twenty-two devices from seven manufacturers get the stamp. The list includes …

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Snapchat stays away from Live Broadcasting

The recent Winter Olympics might provide an insight in Snapchat's future plans for broadcasting. Namely, not much in the way of personal live strearming. Olympic samples Snapchat streamed segments of NBC’s Live Olympic coverage as a new feature, entering into the realm of affiliated broadcasting but users could not generate live content. Snap Inc. believes …

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Facebook Stories brings Photo Studio to Desktop

Facebook has updated Stories with a dedicated photo editing feature for desktop users, allowing for the addition of colour filters, text, and stickers. Tumbleweeds and pixel polish Even with Facebook Stories being something of a ghost town compared to Snapchat and Instagram, the platform is bringing its updated image-posting photo editor to the section. To …

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Facebook funnels more funds into Groups

Facebook is committing tens of millions into expanding its Groups services, with more features to build communities. Facebook getting’ communal Facebook has introduced the Facebook Community Leadership Program to help educate users on the tools and platform as part of its community strategy. Residency and fellowships are planned to be offered to help members fund and …

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Facebook Inc. ups Data-Tracking

Facebook is bringing VPN security to the app from its recently acquired data-security service, Onavo Protect. Protect and serve(r) Users will be able to better avoid malicious websites and keep personal info secure, while Facebook gains the ability to monitor user activity and trends. Onavo’s VPN will enable Facebook to gain greater insight on other …

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Instagram innovates with ‘Collection’ ads

Instagram is introduction Collection Ads: blending videos with product catalogs allowing users to shop without leaving the app. Rise of the Collection Campaign Following Facebook’s successful test of the new ad form, Instagram is continuing to “bring together video and direct-response in a compelling way that leads to better results across the board.” High-end fashion …

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