As Facebook continues to make announcement after announcement, (not the least of which being Instagram’s IGTV), Snapchat is staying current with more intimate and geo-local Snap info. What’s it like where you are? Fun animations based on the weather your friends are experiencing can be seen when users zoom in on someone’s Bitmoji, revealing animated raindrops, …
Instagram is beta testing a feature allowing users to publish stories that can only be seen by friends of their choosing. VIP viewing The new ability to make stories visible to specific groups of friends is being called “Friend List Stickers” and is touted as a potential game changer. When posting a story, users will …
A new genre of programming is coming to Snapchat that will offer non-scripted episodes featuring social media personalities. Doc + series As other social media platforms continue to add and experiment with new content mediums, like Instagram’s IGTV and Facebook’s Watch, Snapchat is determined to carve its own original programming. Whether unscripted proves to be …
Scheduling prerecorded videos has been available to YouTubers for years – now they have a platform to build anticipation for upcoming content. Prerecord to victory Dubbed 'Premieres', the new public landing page is meant to keep a sort of go-to for upcoming content which will provide an in-home alternative to using Instagram and Twitter to foster …
YouTube creators can Hype Videos with ‘Premieres’ Read More »
In an attempt to monetise Messenger even further, Facebook is launching everyone’s favourite kind of ad, the one that intrudes with sound and video. Aggressive ads Facebook plans to bring video ads out of News Feeds and start populating Messenger inboxes with the new ad format ASAP. Over a year of testing has yielded the …
Facebook is working on a new feature that will allow users to “snooze” particular keywords, censoring out posts. Read later Having already introduced the ability to snooze people and Pages for up to 30 days, now users can block coverage of particular events. A drop-down menu can be found in the upper right corner of …
Another new Google brand is bringing enterprise tools together and tightenting the integration between them. One platform to rule them all DoubleClick and Analytics 360: they’re mainstays for many in professional digital marketing. Now, they’re coming together in a singular environment called the Google Marketing Platform. The official pitch for the new platform says it’s where …
There must be something in the water. Recently Facebook announced enhanced ad transparency tools, now Twitter is following suit. Nothing to see here… Dubbed the Ads Transparency Centre, the tool allows individual users to search for any advertiser on Twitter. Searches will yield information on all ads running across the platform, including Promoted-only Tweets, as well …
Facebook wants to allow users to automatically post across platforms, thanks to their latest test feature. Post-to-post coverage Crossposting has become a trend at Facebook HQ, and the rumours are proving true as updates to crosspost from Pages to Instagram has come to fruition. Still in testing, the feature was first spotted by social expert …
Pages to Instagram Crossposts coming to Facebook Read More »
After eighteen years working with AdWords, it’s time to get on Google Ads. Yes, it’s another name change—but there’s also a bit more to it. Bring the smart Along with the new name, Google is changing the default ad experience. Say hi to ‘Smart campaigns’. It promises it’ll take minutes to make ads that drive real …