[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

August 2018

Social Stats: 44% of humans are on Social Media

The 2018 Q3 Global Digital Statshot from We Are Social and Hootsuite says that around 44% of the world's population is active on social media, with the vast majority of them (40%) being active via mobile device. Overall ups There are 11% more social media users now than there were twelve months ago. In real …

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YouTube experiments with Explore tab on iOS

YouTube’s doing a limited test on a presumably Instagram-inspired feature—an Explore tab. Discovering effectiveness of discovery As explained in a Creator Insider clip, YouTube’s Explore tab will be a new way for viewers to discover content that they might otherwise miss, but to do so with the help of an algorithm that filters out the …

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Martech Mashup: Google’s ads.txt Inventory

Google has launched a new inventory control tool in Display & Video 360 (ie the new DoubleClick), to limit ad distribution exclusively to sites that adhere to the ads.txt standard. Voluntary standard Since November 2017, ads.txt files have been getting added to ad-displaying websites. The smart acronym stands for ‘Authorized Digital Sellers’. The simple text …

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