Google has introduced a new conversion metric for advertisers: Branded Searches. Quietly launched after being teased at Google Marketing Live 2025, this new feature allows marketers to measure how their upper-funnel campaigns spark brand interest across Google Search and YouTube. It’s a long-awaited capability that offers tangible insight into the awareness stage, traditionally one of […]
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Instagram chief Adam Mosseri has officially debunked one of the most persistent myths in the creator and social media marketing world: the idea that using the phrase “link in bio” in your post captions will hurt your reach. It’s a theory that has long felt plausible. After all, directing users to click a link could
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YouTube is doubling down on generative AI, rolling out a suite of new tools aimed at transforming how Shorts are created and experienced. With enhanced image-to-video capabilities, dynamic effects, and a dedicated AI Playground, the platform is making a serious push to bring Google’s latest AI models into the hands of everyday creators. The updates
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OpenAI has launched one of its most ambitious tools to date: ChatGPT Agent, a fully functional AI assistant designed to carry out complex, end-to-end tasks with minimal human input. More than just a chatbot, this new agent can plan, research, execute, and deliver results across both personal and professional domains. It represents a turning point
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LinkedIn has confirmed it is rolling back recent feed changes following user frustration over a surge in outdated posts. The platform had been testing a new algorithm designed to balance content recency with relevance. However, the update triggered widespread complaints from users who felt the feed became stale and disconnected from real-time professional activity. The
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Facebook is rolling out a major algorithm change aimed at elevating original content and penalising serial reposters. The update reflects a growing platform-wide effort by Meta to protect creators and ensure that those producing fresh, authentic work receive the visibility, engagement and monetisation opportunities they deserve. The shift marks one of Facebook’s most direct moves
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Too many deals fall apart behind closed doors — and marketers are left guessing why. LinkedIn and Edelman’s 2025 B2B Thought Leadership Impact Report sheds light on the overlooked stakeholders quietly shaping outcomes: target buyers and hidden buyers. Target Buyers are subject matter experts. They are the IT leads, marketing heads, or technical users who
[NEW STUDY] LinkedIn Unlocks Influence of Hidden Buyers Read More »
Google’s rollout of AI Mode on 20 May marks a major shift in how people search online. It is not a full leap into large language models (LLMs), but it is the clearest move yet toward integrating generative AI into core search behaviour. The implications are significant, not just for users, but for advertisers navigating
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Meta is sharpening its focus on messaging-driven commerce with the launch of enhanced marketing messages on Messenger. This revamped feature is designed to help brands re-engage customers more effectively through direct, personalised messages, building on past efforts while bringing in new levels of control, measurement and targeting. The update reflects a broader shift in digital
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Meta has unveiled a series of significant updates to its messaging and ad infrastructure, with a strong emphasis on WhatsApp. These enhancements are designed to streamline campaign management, deepen customer engagement, and future-proof brand communications in an increasingly AI-driven environment. Messaging Becomes a Priority At the heart of the announcement is Meta’s drive to make
Meta Expands Messaging Ads and AI Tools on WhatsApp Read More »