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James Fitzgerald

Google Analytics Launches New AI “Generated Insights”

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Google has introduced a new feature in Google Analytics 4 (GA4) called Generated Insights, aimed at helping marketers and analysts identify and understand significant changes in their data with minimal effort. This AI-powered update detects anomalies and highlights key trends, then explains them in natural language directly within your reports. For busy marketing teams managing […]

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WhatsApp Boosts Business Messaging

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Meta is expanding its WhatsApp Business capabilities with the introduction of business broadcasts – a paid feature that allows brands to re-engage customers who have previously interacted with them. While this opens up new promotional opportunities for businesses, Meta is taking a cautious, user-first approach to avoid the backlash that often comes with unsolicited brand

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Meta Upgrades Instagram Creator Marketplace

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As influencer marketing continues to gain traction, Meta is enhancing its Creator Marketplace and Ads Manager tools to make it easier for brands to find the right creators, repurpose high-performing content, and manage campaigns more effectively. These updates focus on improving discovery, performance insight, and execution — all areas where marketers are looking for more

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Meta Upgrades Advantage+ with Smarter “Andromeda” AI

Leave a Comment / Ads, AI, Meta /

Meta has kicked off 2025 with a raft of advertising updates, sharpening its AI-powered Advantage+ suite and adding new tools to support full-funnel performance, both online and in-store. Underpinning these updates is Andromeda, Meta’s advanced AI system, which now plays a central role in how campaigns are optimised across Facebook, Instagram and Threads. With consumer

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ChatGPT Unlocks Visual Content Capabilities for Marketers

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OpenAI’s latest update to ChatGPT marks a pivotal moment for marketing and communications teams. With the introduction of GPT-4o, the platform now delivers native image and photo generation, alongside its well-established text capabilities, within a single, intelligent interface. This is not just a technical improvement; it’s a creative enabler for marketers tasked with producing more

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Google Boosts YouTube Ad Options

Leave a Comment / Ads, Google /

In a digital landscape dominated by video, YouTube continues to outpace platforms like Instagram and Facebook in both reach and engagement, especially among younger audiences. While TikTok has gained significant traction in short-form content, YouTube stands apart with its unique combination of short and long-form video, deeper user engagement and multi-format versatility. This positions it

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[STUDY] Google Still #1 For Online Reviews

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Fifteen years on from the first edition, BrightLocal’s Local Consumer Review Survey 2025 offers a revealing snapshot of how consumers are finding, interpreting and contributing to online reviews. In a digital world increasingly influenced by video content, AI and shifting consumer expectations, reviews remain a cornerstone of local business discovery — but the rules are

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[NEW REPORT] AI Literacy Tops In-Demand Skills

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As the job market evolves at an unprecedented pace, professionals across various industries must adapt by acquiring new skills that align with emerging trends. LinkedIn has recently unveiled its “Skills on the Rise” report, highlighting the fastest-growing skills that are reshaping careers in 2025. Drawing on data from LinkedIn members and job listings, the report

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