As Facebook navigates its future, the platform is honing its focus on two primary areas: attracting young adults and leveraging AI capabilities. Despite the current landscape where teens favour platforms like Instagram, TikTok, and Snapchat, Facebook is making concerted efforts to recapture the attention of younger users. This strategic shift is crucial for the platform […]
Facebook’s Gen Z Comeback Read More »
If you’ve recently noticed a reduction in the size of link preview images on LinkedIn, you’re not alone. This change is part of a broader update announced by LinkedIn, which is gradually rolling out across the platform. While some posts still display the full-width preview images, this is becoming increasingly rare for organic content. The
LinkedIn Tanks Organic Link Posts Read More »
Apple looks set to intensify the artificial intelligence (AI) arms race next month at the Worldwide Developers Conference (WWDC). Despite pioneering early AI efforts with the launch of Siri in 2011, Apple now finds itself lagging behind competitors like OpenAI, Meta, and Google, which are leagues ahead. As Apple gears up to unveil new generative
Apple Challenges Google Search With New AI Offering Read More »
Google’s parent company, Alphabet, is reportedly exploring a significant acquisition of HubSpot, the well-known U.S. marketing software maker with a market value of $35 billion. If realised, this potential deal would be Google’s largest acquisition to date and could significantly bolster its position against Microsoft in offering cloud-based applications to businesses. Strategic Expansion into Customer
Google Moots Potential Acquisition of HubSpot Read More »
From its launch in 2016, TikTok has established itself as a global entertainment hub, now with over 1 billion users. It has set the pace for the wider industry and sparked online crazes and trends for everything from feta cheese to cranberry juice and Crocs. At its 4th annual TikTok World event this week, TikTok
TikTok Releases New Creative AI Tools Read More »
Meta’s strategic pivot away from news content is dramatically reshaping the landscape of digital news referrals. Recent data from Chartbeat and Similarweb underscores the magnitude of this shift, revealing a sharp decline in Facebook referral traffic to news and media websites. The statistics are striking: referrals have plummeted by 50% in the past year alone,
Facebook Publisher Referral Traffic Plummets 50% Read More »
In an era marked by rapid technological advancements, the adoption of artificial intelligence (AI) in the marketing industry is accelerating. According to the 2024 Work Trend Index Annual Report by Microsoft and LinkedIn, AI skills have become indispensable for marketing professionals. This extensive study surveyed over 31,000 people across 31 countries, providing a comprehensive overview
[New Report] AI Marketing Skills Now A Must-Have Read More »
The integration of AI into Google Search is rapidly transforming online discovery. Google’s announcement at Google I/O this week about the roll-out of AI Overviews to all US-based searchers marks a significant milestone in this evolution. By the end of the year, this feature will be available to over a billion users globally. As we
Google Turns SEO On Its Head With New AI Overviews Read More »
Meta is expanding its Verification for Business subscription package, introducing three new tiers. The expansion introduces new elements and higher-priced tiers designed to cater to a broader range of business needs. The updated tiers aim to offer more flexibility and advanced features, ensuring businesses can enhance their credibility and engagement on Meta’s platforms. Meta Newsroom
Meta Adds 3 New Levels To Business Verification Subscription Packages Read More »
After almost a decade on the sidelines, LinkedIn is rapidly becoming a priority platform for many organisations, according to a recent Social Insider study. The 2024 LinkedIn Benchmarks Study has unveiled some useful trends for communicators, notably a significant 44% year-on-year increase in engagement rates. The benchmark focuses on Pages with between 1,000 and 1
[New Study] LinkedIn Engagement Up 44% Read More »