Google has recently enhanced its creative tools by integrating generative AI into its Demand Gen campaigns. This new feature offers advertisers sophisticated tools to create custom visuals directly within the ad setup, which could potentially change how brands engage with audiences across Google’s extensive advertising platforms. Understanding Google’s Demand Generation Campaigns Google’s Demand Gen campaigns […]

As the digital landscape evolves, Facebook’s introduction of a new full-screen video player marks a significant adaptation, aligning more closely with the popular TikTok-style vertical video format. Facebook’s shift is not just a nod to current trends but a strategic move aimed at boosting user engagement by streamlining the video viewing experience across the platform.

Meta has released a massive upgrade for its Advantage+ campaigns, which marketers working in retail should find highly useful as many of the upgrades are aimed at driving sales, reaching customers and showing off products. Facebook “Today we’re introducing new AI-powered tools that provide more information and personalisation to people at the moment of discovery