Meta is sharpening its focus on messaging-driven commerce with the launch of enhanced marketing messages on Messenger. This revamped feature is designed to help brands re-engage customers more effectively through direct, personalised messages, building on past efforts while bringing in new levels of control, measurement and targeting. The update reflects a broader shift in digital […]
Meta Expands Messaging With New Marketing DMs Read More »
Meta has unveiled a series of significant updates to its messaging and ad infrastructure, with a strong emphasis on WhatsApp. These enhancements are designed to streamline campaign management, deepen customer engagement, and future-proof brand communications in an increasingly AI-driven environment. Messaging Becomes a Priority At the heart of the announcement is Meta’s drive to make
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For all the promises about AI-powered search delivering higher-quality traffic, the data is painting a more nuanced picture. A new study from Ahrefs, analysing nearly 82,000 websites between May and June 2025, reveals a clear divergence in user behaviour between traditional search traffic and visits from AI platforms like ChatGPT, Perplexity, and Copilot. The findings
[NEW STUDY] AI Traffic Outperforms on Conversions Not Engagement Read More »
New research from LinkedIn reveals a significant shift in B2B buyer behaviour. Creator content now outperforms branded content when it comes to trust and influence across the buying journey. For senior marketers, the takeaway is clear. Creator content is no longer a top-of-funnel tactic. It is driving decisions at every stage, from initial discovery and
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Meta is doubling down on short-form video by reclassifying all Facebook videos as Reels, fundamentally changing how content is uploaded, shared and discovered on the platform. The move, which is being rolled out globally over the coming months, marks a significant evolution in Facebook’s video strategy and reflects the rising dominance of Reels in driving
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Meta has launched a major monetisation push for WhatsApp, introducing native advertising and paid subscriptions within the app’s Updates tab. This is the first time Meta has embedded ads directly into WhatsApp since acquiring the platform in 2014. Until now, the only way marketers could use WhatsApp at scale was via Click-to-Message (CTM) ads placed
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Meta has launched a new AI-powered video editing feature that lets users reimagine short video clips using a library of preset visual prompts. Now available through Instagram’s Edits app, the Meta AI app and Meta.AI, the tool, called Restyle, can alter a subject’s clothing, environment, lighting and overall mood with a single tap. On the surface,
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Meta is expanding the availability of Opportunity Score in Ads Manager, providing advertisers with a straightforward way to optimise campaign set-up and adopt proven performance recommendations. Now available globally, the tool offers a simple framework to improve efficiency and reduce costs across Meta campaigns. Opportunity Score provides a 0-100 rating that reflects how well a
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As generative AI continues to reshape how people interact with search engines, marketers are re-evaluating their approach to paid search. With user queries becoming more conversational, contextual, and complex, Google has responded with the global rollout of AI Max for Search campaigns — a feature set designed to help advertisers stay visible and relevant in
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LinkedIn is deepening its focus on video, positioning itself as a premium platform for corporate storytelling. At its first-ever NewFronts presentation, the company introduced a range of expanded video ad formats and distribution tools designed to help marketers reach professional audiences more effectively. Video consumption on LinkedIn continues to grow. The platform reports a 36%
LinkedIn Expands Video Ads With First Impression and BrandLink Formats Read More »