LinkedIn is expanding its advertising capabilities with a new set of tools designed to help B2B marketers drive stronger brand awareness, deliver more relevant messaging, and streamline creative production. The latest updates include Reserved Ads for premium feed placement, automated ad personalisation, AI-generated copy variants, and a forthcoming Flexible Ad Creation feature. As B2B marketers […]
LinkedIn Boosts Brand Ads With AI Tools Read More »
Managing account issues on Facebook and Instagram has long been a point of friction for users, particularly when it comes to recovery and support. Access to direct help has often been limited, and resolving problems could involve lengthy delays or unclear guidance. In response, Meta has introduced a new wave of updates designed to simplify
Meta Launches AI Support Hub on Facebook and Instagram Read More »
X, formerly Twitter, is launching a new Handles Marketplace that will allow paying subscribers to purchase or claim dormant usernames. For marketers, the move is a double-edged sword. It could help active brands secure cleaner, more consistent handles, but it also means that companies sitting on inactive or rarely used accounts risk losing their brand
X (Twitter) To Sell Dormant Brand Handles Read More »
LinkedIn has introduced a more intuitive way for brands to find and promote user-generated content, making its Thought Leader Ads easier to activate and manage through Campaign Manager. The new Partnerships tab simplifies discovery and permissions, allowing advertisers to boost authentic voices and credible commentary that mention their brand, product, or event. The update reinforces
LinkedIn Streamlines B2B Influencer Marketing Read More »
Meta is rolling out a wave of updates to its lead generation ad suite, introducing new automation, verification, and CRM integration features designed to help advertisers drive better results with less manual effort. At a time when many brands are rethinking their funnel strategies, Meta’s latest upgrades aim to remove friction and boost performance across
Meta Adds New AI Tools To Supercharge Lead Gen Read More »
Meta is moving further into the AI assistant space with the launch of Business AI, a new sales and customer service agent that brands can embed directly on their websites and across Meta ads. The tool can answer product questions, guide purchases and provide customer support using data drawn from a company’s own site and
Meta Announces Business AIs For Brand Websites Read More »
ChatGPT is not just answering questions; it is searching like a power user. The model now performs live web searches in almost one-third of prompts, and those searches are longer, more detailed and more commercially focused than anything seen in traditional search behaviour. With more than 800 million active users, according to OpenAI’s latest figures,
ChatGPT Data Reveals New Search Behaviour Read More »
LinkedIn is sharpening its focus on authentic engagement, video content and AI-driven personalisation, while tightening its defences against spam and manipulative posting tactics. The professional network’s strategy is paying off. User interaction continues to rise, video creation is booming, and its ad business is expanding faster than many of its mid-tier social rivals. For marketers,
LinkedIn Ad Revenue Up 18% Read More »
Meta has announced a major update to how it will personalise content and advertising across Facebook, Instagram, Threads and WhatsApp. Since October, the company has begun notifying users that it will start using people’s interactions with Meta AI to refine its recommendation systems and improve ad targeting from 16 December 2025. The change means that
Meta Uses AI Chats To Refine Ad Targeting Read More »
Google’s latest AI success story is not a productivity feature or a search upgrade, but a playful image tool with a curious name, Nano Banana. What started as a creative side feature in Google’s Gemini app has quickly turned into a viral phenomenon, driving millions of new users, particularly younger ones, into Google’s AI ecosystem.
Google’s Nano Banana AI App Fuels Growth Read More »