Google Analytics has rolled out a new update that lets advertisers automatically import ad cost data from Meta and TikTok, providing a unified, real-time view of cross-channel performance. For anyone managing campaigns across multiple platforms, this is a practical and overdue upgrade. The new integrations mean no more manual uploads or third-party connectors. Instead, marketers […]
Google Analytics Integrates Meta Data Read More »
OpenAI’s new AI video creation app, Sora, has rocketed past 1 million downloads in under five days, according to the project’s head, Bill Peebles. That level of early momentum is impressive on its own, but even more so considering Sora is an invite-only release and currently limited to just two markets: the US and Canada.
OpenAI Brings Sora Video App to iOS Read More »
Meta has introduced a broad range of AI-driven updates aimed at improving creative production, personalisation, and performance across its platforms. Announced during Advertising Week 2025 and at Meta’s Brand Building Summit, the new tools and experiences promise to make advertising more efficient and immersive, while helping businesses of all sizes use AI with fewer barriers
Meta Scales Business AI Read More »
LinkedIn has launched a new tool designed to give B2B marketers deeper insight into campaign performance and stronger proof of ROI. The Company Intelligence API allows advertisers to connect LinkedIn engagement data directly to their CRM, providing a clearer view of how on-platform activity translates into pipeline and revenue. For B2B marketers navigating complex buying
LinkedIn Launches Company Intelligence API Read More »
OpenAI, in collaboration with Harvard economist David Deming, has released the most comprehensive study to date on how people use ChatGPT. Based on 1.5 million anonymised consumer conversations, the research reveals that ChatGPT is no longer the preserve of early adopters or knowledge workers. Instead, it is becoming an everyday tool for a growing global
[STUDY] ChatGPT Powers Work And Life Read More »
Google has launched its most advanced search experience in Australia, with AI Mode now live in English for users across the country. First introduced in the United States earlier this year, AI Mode is rolling out to more than 40 countries as Google accelerates its shift towards generative AI-powered search. This marks a significant moment
Google Expands AI Mode Search Across Australia Read More »
YouTube may be one of the best-kept secrets for unlocking AI search visibility. As generative AI reshapes how users discover and consume information, new data from BrightEdge reveals that YouTube is not just part of the mix, it’s leading it by an extraordinary margin. BrightEdge’s latest research shows YouTube is cited in AI-generated results 200
YouTube Dominates AI Search Results With 200x Advantage Read More »
TikTok is quickly emerging as a significant player in the search advertising space, presenting a fresh opportunity for marketers to connect with high-intent audiences. Since launching Search Ads in 2023, TikTok has positioned itself as more than just an entertainment platform, it’s now a discovery engine that rivals Google for younger consumers. At its core,
Gen Z Turns to Social for Discovery Read More »
Meta has introduced a range of new advertising tools across Reels, Threads, and its broader ads platform, aimed at helping brands increase visibility, refine audience targeting, and improve campaign performance. The updates, announced at Meta’s annual Brand Building Summit, come as marketers prepare for the holiday season and seek new ways to reach audiences through
Meta Expands Ad Tools Across Reels and Threads Read More »
OpenAI has released a landmark study examining how people use ChatGPT and how that usage is changing over time. Drawing on a vast dataset of 1.5 million anonymised conversations from the past three years, the report is the most comprehensive look yet at how generative AI is being adopted globally and what that means for
ChatGPT Use Is Evolving Fast Read More »