Instagram has once again shifted its approach to video content. After advising brands and creators to keep Reels under 90 seconds for better engagement, the platform is now actively promoting and recommending Reels up to three minutes long. This change reflects Instagram’s evolving strategy to compete with TikTok and adapt to shifting audience behaviours. For […]
Instagram Goes Big On 3-Min Reels Read More »
Instagram has introduced a major update to its profile grid, replacing the familiar square thumbnails with vertical, rectangular images. This change reflects the growing dominance of vertical content on the platform, particularly Reels, and signals a shift in how users showcase their posts. While the update has drawn both praise and criticism, Instagram Chief Adam
Instagram Moves To Vertical Grid Read More »
Meta is in the process of rolling out Community Notes, a new crowdsourced initiative designed to replace third-party fact-checking. Modelled after the system used by X (formerly Twitter), Community Notes will empower users to provide additional context to posts flagged as potentially misleading. This shift represents a significant change in Meta’s content moderation strategy, aiming
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Instagram is gearing up for significant changes in 2025, with a strategic focus on creativity, connection, and the integration of AI technology. Adam Mosseri, Head of Instagram, recently outlined the platform’s priorities, signalling opportunities for brands, marketers, and creators to adapt their strategies and capitalise on new features. These upcoming changes are designed to enhance
Instagram’s 2025 Strategy: Key Opportunities for Marketers and Brands Read More »
YouTube has officially rolled out its long-anticipated update, allowing all users to create Shorts up to three minutes in length. This marks the final stage of the platform’s plan, first announced in October last year, to expand the maximum length of Shorts clips. By extending the duration, YouTube aims to maximise the potential of its
3min YouTube Videos Now Marked As Shorts Read More »
Meta is doubling down on artificial intelligence (AI), promising a future where generative AI characters are as much a part of your social media experience as your actual friends and followers. With plans to roll out millions of AI-driven profiles on Facebook and Instagram, the company is betting big on using AI to boost engagement
Meta’s Unleashing An Army Of AI Bots To Boost Engagement Read More »
Instagram has introduced Trial Reels, a feature designed to help businesses take the guesswork out of content creation. Imagine testing out a bold campaign idea or showcasing a new product to fresh eyes without worrying about how your current followers will react. That’s exactly what Trial Reels make possible. By allowing businesses to share Reels
Instagram Introduces Trial Reels for Creative Testing Read More »
Starting in January 2025, Meta will enforce new restrictions on lower-funnel conversion tracking, significantly impacting health and wellness businesses that rely on performance marketing to drive sales. Brands selling products like supplements, fitness equipment, or medical devices, as well as subscription services such as fitness apps or meal plans, will be most affected. Despite the
New Meta Ad Restrictions Launch In January Read More »
TikTok Shop’s record-breaking Black Friday performance, over $100 million in a single day, showcases the platform’s growing influence on e-commerce, not just in the US but across Western markets. With a unique model blending entertainment and retail, TikTok is poised to lead a surge in social commerce sales in 2024. The rise of TikTok Shop,
TikTok’s Record-Breaking Black Friday Read More »
For years, influencer marketing has been synonymous with B2C brands promoting lifestyle products through celebrity endorsements and viral campaigns. However, the game is changing. Influencer marketing is making waves in the B2B world, driven by platforms like LinkedIn. According to a recent LinkedIn survey of over 1,700 tech buyers across the UK, US, and India,
[NEW STUDY] Influencer Marketing Comes Of Age Read More »