Instagram is shifting its focus from traditional metrics like followers and likes to a new primary metric: views. This change, which has been in the works for months, reflects a broader transformation in how Instagram’s algorithms and user behaviour interact, with significant implications for content creators. The Shift To Views Instagram has long been a […]
Instagram “Views” Now Primary KPI For Content Read More »
Google has unveiled new AI-powered tools designed to enhance creative campaign performance for advertisers. First mooted at Google Marketing Live in May, the new design tools enable advertisers to remove, add, and replace objects within images, offering significant creative flexibility. These features are now available globally in English to all advertisers, with more languages coming
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CreatorIQ, in collaboration with TikTok, has conducted an in-depth analysis of brand performance on the platform, highlighting the most successful strategies and approaches. Their comprehensive report, available for download with an email sign-up, offers useful insights into effective tactics when working with creators and showcases which brands are driving the highest engagement and interest. While
[New Study] How To Maximise Brand/ Creator Partnerships Read More »
OpenAI, the company renowned for its innovative AI solutions, has launched a groundbreaking search engine prototype, SearchGPT. This ambitious move positions OpenAI as a significant contender in the online search market, traditionally dominated by Google. The launch of SearchGPT represents a notable shift in the landscape of search technologies and brings with it a plethora
ChatGPT Unveils New Search Feature to Compete with Google Read More »
After years of anticipation and uncertainty, Google has announced it will not be phasing out third-party cookies in the immediate future. This decision follows several years of deliberation in which the tech giant initially aimed to eliminate these tracking mechanisms by 2022. Instead, Google is now proposing an updated approach focused on enhancing user choice
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LinkedIn is expanding access to its AI-powered ad campaign tool, “Accelerate,” designed to automate the entire campaign creation process. Initially launched in limited testing last October, Accelerate is now set to be available to all advertisers globally. The tool scans the URL provided in your campaign setup and your company’s LinkedIn presence to build a
LinkedIn’s New AI Tool “Accelerate” Rolling Out Globally Read More »
Adam Mosseri, the head of Instagram, has recently highlighted the importance of “sends per reach” in determining the visibility of content on the platform. The metric measures how often users share posts via direct messages (DMs), and Mosseri has increasingly emphasised its significance in various discussions and interviews. The focus on send rates reflects Instagram’s
Instagram Chief Confirms Sends Drive Algorithm Rankings Read More »
The tech world is abuzz with the rumoured development of a new search engine by OpenAI. This potential game-changer, confirmed by The Atlantic’s CEO Nicholas Thompson, could significantly disrupt the current search paradigm dominated by Google. The implications of such a development are far-reaching, impacting both large and small publishers, as well as the broader
ChatGPT Is Prepping A Next-Generation Search Engine Read More »
Following the recent sunsetting of Universal Analytics (UA) on 1st July, Google has begun the roll out of new features and improvements for Google Analytics 4 (GA4). Google’s latest enhancements aim to give marketers deeper insights and tools for cross- channel measurement and budget optimisation. AI-Powered Insights One of the most significant advancements in GA4
Google Analytics 4 Introduces New AI-Powered Insights Read More »
If you’ve noticed that your Google search traffic has slowly trended down over the past 5-10 years, you’re not alone. For some time, various studies have abounded on the rise of “zero-click” searches. A zero-click search occurs when a user does not click on any of the search results. According to recent data from a
[NEW STUDY] Over Half of Google Searches Drive No Clicks Read More »