[SMK] AI & Digital Marketing Capability Transformation
Google unveiled a sweeping set of AI Search updates at its Google I/O developer conference last week, centred around a redesigned Search box, conversational AI experiences and a new generation of Search agents powered by Gemini 3.5 Flash. For businesses and marketers, the bigger story is not necessarily the technology itself, but what it signals
Google Pushes Search Further Into AI Read More »
Artificial intelligence adoption is accelerating across businesses worldwide, with marketing emerging as one of the earliest and most active areas of deployment. New findings from the US Census Bureau’s 2026 AI supplement provide one of the clearest large-scale snapshots yet of how organisations are integrating AI across business functions, workflows, and employee tasks. While the
Marketing Leads The Global AI Adoption Curve Read More »
Instagram is preparing for a future where short-form video alone may no longer be enough. Speaking at the first Scalable Summit in Venice, California last week, Instagram VP of Product Tessa Lyons said the platform is increasingly thinking about how to support content formats better suited to connected TV viewing. “I don’t think short-form vertical
Instagram Looks Beyond Short Form Video Read More »
Early ChatGPT ad data suggests conversational AI rewards relevance over persuasion. Analysis from Adthena, based on more than 50,000 daily ChatGPT ad placements across 600 advertisers, found that the most common high-visibility ads are short, highly specific and tightly aligned to the user’s original prompt. Top-performing headlines observed in the study averaged around 30 characters,
[STUDY] ChatGPT Ads Favour Context Over Clickbait Read More »
Microsoft has announced a major expansion of Copilot Studio, introducing new governance controls, workflow automation features, and app integrations designed to help organisations scale AI agents more effectively. The updates reflect how enterprise AI platforms are evolving beyond standalone assistants into broader operational systems. Microsoft’s broader AI strategy is built around Microsoft 365, the company’s
Microsoft Expands Copilot Studio AI Workflows Read More »
Google is testing a new AI-powered search experience within YouTube, introducing more conversational discovery tools for users. The feature, called Ask YouTube, expands Google’s wider AI search strategy and brings more interactive search functionality directly into YouTube. The update is significant given YouTube’s role as one of the world’s largest search platforms. Often described as
Google Expands AI Search To YouTube Read More »
OpenAI is taking a major step toward turning ChatGPT ads into a scalable advertising platform, introducing self-serve campaign buying, CPC bidding, and improved measurement capabilities. Until now, ChatGPT advertising has operated as a tightly controlled pilot programme, largely limited to major brands and agency partners. The latest updates signal a shift toward broader adoption, opening
ChatGPT Self-Service Ads Launch Read More »
LinkedIn’s latest benchmark data points to a platform evolving far beyond professional networking. Engagement is rising, audiences are rewarding deeper content, and brands are adapting their publishing strategies to keep pace with changing user behaviour. Based on an analysis of 1.3 million LinkedIn posts from more than 16,000 business pages, the 2026 benchmark report highlights
[STUDY] LinkedIn Engagement Benchmarks Shift Again Read More »
Meta is evolving its ad ecosystem around three areas: culture, creators, and AI. Recent updates across Reels, partnership ads, and generative tools show how these elements are becoming more tightly integrated, with implications for how brands plan, produce, and optimise social campaigns. Culture Is Now A Planning Input One of the more notable developments, highlighted
Meta Expands AI, Creator & Reels Ad Tools Read More »
Instagram is expanding its push towards original content, with a new algorithm update that prioritises originality across photos and carousels. The move builds on protections first introduced for Reels in 2024, signalling a continued shift in how the platform rewards content. For brands, this is not a sudden change in direction. It is an escalation.
Instagram Algorithm Shake-up Pings Memes Read More »