Meta has launched its first AI-driven ad targeting program for businesses on WhatsApp, aiming to monetise the popular chat service, the company announced last week at its third annual Conversations conference held in Sao Paulo. CEO Mark Zuckerberg unveiled the new tools in a video showcased during the event. This announcement signifies a notable shift […]
Meta Reveals New Business Messaging Updates Read More »
Instagram is currently testing a new advertising feature that has stirred significant controversy among its users. Traditionally, Instagram has allowed users to swipe or scroll past adverts that appear in their main feed, Stories, and Reels. However, this new feature, dubbed “ad break,” forces users to watch ads without the option to skip them, which
Instagram Trials New Unskippable “Ad Breaks” Read More »
Recent research reveals a striking change in internet search behaviour across generations. A study by Talker Research from the US, featured in Forbes, highlights a notable trend: Generation Z is increasingly turning away from traditional search engines like Google, instead favouring social media platforms for their search needs. This shift could have profound implications for
[STUDY] Is Gen Z Ditching Search For Social Media? Read More »
As Facebook navigates its future, the platform is honing its focus on two primary areas: attracting young adults and leveraging AI capabilities. Despite the current landscape where teens favour platforms like Instagram, TikTok, and Snapchat, Facebook is making concerted efforts to recapture the attention of younger users. This strategic shift is crucial for the platform
Facebook’s Gen Z Comeback Read More »
If you’ve recently noticed a reduction in the size of link preview images on LinkedIn, you’re not alone. This change is part of a broader update announced by LinkedIn, which is gradually rolling out across the platform. While some posts still display the full-width preview images, this is becoming increasingly rare for organic content. The
LinkedIn Tanks Organic Link Posts Read More »
Apple looks set to intensify the artificial intelligence (AI) arms race next month at the Worldwide Developers Conference (WWDC). Despite pioneering early AI efforts with the launch of Siri in 2011, Apple now finds itself lagging behind competitors like OpenAI, Meta, and Google, which are leagues ahead. As Apple gears up to unveil new generative
Apple Challenges Google Search With New AI Offering Read More »
Google’s parent company, Alphabet, is reportedly exploring a significant acquisition of HubSpot, the well-known U.S. marketing software maker with a market value of $35 billion. If realised, this potential deal would be Google’s largest acquisition to date and could significantly bolster its position against Microsoft in offering cloud-based applications to businesses. Strategic Expansion into Customer
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From its launch in 2016, TikTok has established itself as a global entertainment hub, now with over 1 billion users. It has set the pace for the wider industry and sparked online crazes and trends for everything from feta cheese to cranberry juice and Crocs. At its 4th annual TikTok World event this week, TikTok
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Meta’s strategic pivot away from news content is dramatically reshaping the landscape of digital news referrals. Recent data from Chartbeat and Similarweb underscores the magnitude of this shift, revealing a sharp decline in Facebook referral traffic to news and media websites. The statistics are striking: referrals have plummeted by 50% in the past year alone,
Facebook Publisher Referral Traffic Plummets 50% Read More »
In an era marked by rapid technological advancements, the adoption of artificial intelligence (AI) in the marketing industry is accelerating. According to the 2024 Work Trend Index Annual Report by Microsoft and LinkedIn, AI skills have become indispensable for marketing professionals. This extensive study surveyed over 31,000 people across 31 countries, providing a comprehensive overview
[New Report] AI Marketing Skills Now A Must-Have Read More »