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Google Defends AI Overviews Amid Traffic Concerns

Leave a Comment / AI, Google /

The ongoing rollout of Google’s AI Overviews has prompted intense debate among publishers, SEOs and advertisers. Critics claim the feature is eroding referral traffic from search, while Google insists the opposite is true, arguing that its AI-driven changes are generating more searches and better-quality clicks. The latest exchange between independent researchers and Google’s own data […]

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ChatGPT 5 Launches

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OpenAI has launched GPT-5, consolidating its previous specialist AI models into a single system capable of adapting speed, depth and tone on demand. For CMOs and corporate communications leaders, this is less about technical prowess and more about strategic control, delivering consistent, accurate and brand-aligned content generation at scale. From Fragmented Tools to One Adaptive

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[NEW STUDY] Gen Z Drives Shift Toward AI and Social Search

Leave a Comment / AI, ChatGPT, Google /

Search behaviour is undergoing a quiet revolution. What was once a near-synonym for “Googling” is now a more complex, multi-platform experience shaped by intent, topic and audience. New data from Claneo, in partnership with Appinio, reveals how different demographics approach search in 2025, highlighting a marked shift toward AI tools and visual platforms. While traditional

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OpenAI Launches ChatGPT Agent For Complex Tasks

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OpenAI has launched one of its most ambitious tools to date: ChatGPT Agent, a fully functional AI assistant designed to carry out complex, end-to-end tasks with minimal human input. More than just a chatbot, this new agent can plan, research, execute, and deliver results across both personal and professional domains. It represents a turning point

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Meta Expands Messaging Ads and AI Tools on WhatsApp

Leave a Comment / Ads, AI, WhatsApp /

Meta has unveiled a series of significant updates to its messaging and ad infrastructure, with a strong emphasis on WhatsApp. These enhancements are designed to streamline campaign management, deepen customer engagement, and future-proof brand communications in an increasingly AI-driven environment. Messaging Becomes a Priority At the heart of the announcement is Meta’s drive to make

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[NEW STUDY] AI Traffic Outperforms on Conversions Not Engagement

Leave a Comment / AI, ChatGPT, Google /

For all the promises about AI-powered search delivering higher-quality traffic, the data is painting a more nuanced picture. A new study from Ahrefs, analysing nearly 82,000 websites between May and June 2025, reveals a clear divergence in user behaviour between traditional search traffic and visits from AI platforms like ChatGPT, Perplexity, and Copilot. The findings

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Meta Expands Opportunity Score Globally

Leave a Comment / Ads, AI, Meta /

Meta is expanding the availability of Opportunity Score in Ads Manager, providing advertisers with a straightforward way to optimise campaign set-up and adopt proven performance recommendations. Now available globally, the tool offers a simple framework to improve efficiency and reduce costs across Meta campaigns. Opportunity Score provides a 0-100 rating that reflects how well a

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