Instagram has officially launched its new standalone video editing app, Edits, in a clear attempt to strengthen its hold on the creator economy and rival ByteDance’s CapCut. Designed with creators in mind, Edits consolidates a suite of professional-grade video production tools into one mobile platform. It streamlines the content creation workflow that many currently spread […]
Instagram Launches “Edits” to Rival CapCut Read More »
OpenAI has introduced a significant upgrade to ChatGPT’s search capabilities, aiming to reshape the way users discover and compare products online. This new functionality brings a personalised, ad-free shopping experience to the forefront, positioning ChatGPT as a powerful tool for ecommerce research. Personalised Product Discovery, Free from Ads The update is now available globally to
ChatGPT Adds Shopping, Expands Ecommerce Read More »
Elon Musk’s artificial intelligence firm xAI has acquired the social media platform X (formerly Twitter) in an all-stock deal valuing the platform at $33 billion. It is a strategic move that officially fuses two of Musk’s most high-profile ventures under a new holding entity, xAI Holdings Corp. The merger combines real-time social data with frontier
Elon Musk Merges X and xAI Read More »
Meta has kicked off 2025 with a raft of advertising updates, sharpening its AI-powered Advantage+ suite and adding new tools to support full-funnel performance, both online and in-store. Underpinning these updates is Andromeda, Meta’s advanced AI system, which now plays a central role in how campaigns are optimised across Facebook, Instagram and Threads. With consumer
Meta Upgrades Advantage+ with Smarter “Andromeda” AI Read More »
OpenAI’s latest update to ChatGPT marks a pivotal moment for marketing and communications teams. With the introduction of GPT-4o, the platform now delivers native image and photo generation, alongside its well-established text capabilities, within a single, intelligent interface. This is not just a technical improvement; it’s a creative enabler for marketers tasked with producing more
ChatGPT Unlocks Visual Content Capabilities for Marketers Read More »
The intersection of artificial intelligence and copyright law has become a major talking point, particularly as generative AI tools are being used across industries to create written content, images, music and more. However, a recent court ruling in the United States has reaffirmed a key limitation for marketers and creators: wholly AI generated works cannot
US Court Blocks Copyright for AI Work Read More »
As the job market evolves at an unprecedented pace, professionals across various industries must adapt by acquiring new skills that align with emerging trends. LinkedIn has recently unveiled its “Skills on the Rise” report, highlighting the fastest-growing skills that are reshaping careers in 2025. Drawing on data from LinkedIn members and job listings, the report
[NEW REPORT] AI Literacy Tops In-Demand Skills Read More »
Generative AI is fundamentally changing how people search for and engage with online content. While Google remains the dominant force in search, ChatGPT is quickly carving out its own space, particularly among younger audiences and students. Recent research from Semrush, analysing more than 80 million lines of global clickstream data, shows how ChatGPT is not
ChatGPT Growing As Website Traffic Source Read More »
Google is rolling out a series of AI-driven updates to its Performance Max campaigns, bringing new capabilities designed to enhance creative assets, improve audience targeting, and optimise ad performance. These updates include: Improved AI-generated images, including depictions of human characters Asset-audience recommendations, helping advertisers choose the most effective visuals New asset testing capabilities, allowing brands
Google Upgrades AI-Generated Images For Ads Read More »
Meta has introduced new updates to its AI-powered Advantage+ advertising suite, making it easier for businesses to optimise campaigns with minimal manual effort. The latest changes include a streamlined campaign setup, an expansion into lead generation, and a new Opportunity Score feature designed to improve performance. For marketers looking to increase efficiency and drive better
Meta Ads Get Big AI Boost Read More »