Meta is expanding the availability of Opportunity Score in Ads Manager, providing advertisers with a straightforward way to optimise campaign set-up and adopt proven performance recommendations. Now available globally, the tool offers a simple framework to improve efficiency and reduce costs across Meta campaigns. Opportunity Score provides a 0-100 rating that reflects how well a […]
Meta Expands Opportunity Score Globally Read More »
One year after the launch of Google’s AI Overviews, the search landscape has shifted dramatically. While impressions on Google are up more than 49% year on year, click-through rates have dropped by nearly 30%. For marketers and SEO leaders, this signals a structural change, not a temporary trend. BrightEdge’s latest study confirms that visibility no
Google CTR Drops as AI Overviews Dominate Read More »
Google is stepping up its AI game with the broader rollout of AI Mode in Search, offering users a more conversational, ChatGPT-style interface. Initially made available to a small group of testers in March via Google Labs, the tool is now being opened up to all Labs users in the US, with limited testing already
Google Expands AI Mode to Boost Search Discovery Read More »
Mark Zuckerberg is all-in on AI, and Meta’s roadmap makes that clear. Between the company’s expanding open-source LLM strategy, a billion-strong AI user base, and growing speculation about AI “friends” populating social feeds, Zuckerberg is painting a future where artificial intelligence doesn’t just support your experience—it is your experience. Recent interviews and developments point to
Meta Eyes AI as the Future of Social Interaction Read More »
Instagram has officially launched its new standalone video editing app, Edits, in a clear attempt to strengthen its hold on the creator economy and rival ByteDance’s CapCut. Designed with creators in mind, Edits consolidates a suite of professional-grade video production tools into one mobile platform. It streamlines the content creation workflow that many currently spread
Instagram Launches “Edits” to Rival CapCut Read More »
OpenAI has introduced a significant upgrade to ChatGPT’s search capabilities, aiming to reshape the way users discover and compare products online. This new functionality brings a personalised, ad-free shopping experience to the forefront, positioning ChatGPT as a powerful tool for ecommerce research. Personalised Product Discovery, Free from Ads The update is now available globally to
ChatGPT Adds Shopping, Expands Ecommerce Read More »
Elon Musk’s artificial intelligence firm xAI has acquired the social media platform X (formerly Twitter) in an all-stock deal valuing the platform at $33 billion. It is a strategic move that officially fuses two of Musk’s most high-profile ventures under a new holding entity, xAI Holdings Corp. The merger combines real-time social data with frontier
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Meta has kicked off 2025 with a raft of advertising updates, sharpening its AI-powered Advantage+ suite and adding new tools to support full-funnel performance, both online and in-store. Underpinning these updates is Andromeda, Meta’s advanced AI system, which now plays a central role in how campaigns are optimised across Facebook, Instagram and Threads. With consumer
Meta Upgrades Advantage+ with Smarter “Andromeda” AI Read More »
OpenAI’s latest update to ChatGPT marks a pivotal moment for marketing and communications teams. With the introduction of GPT-4o, the platform now delivers native image and photo generation, alongside its well-established text capabilities, within a single, intelligent interface. This is not just a technical improvement; it’s a creative enabler for marketers tasked with producing more
ChatGPT Unlocks Visual Content Capabilities for Marketers Read More »
The intersection of artificial intelligence and copyright law has become a major talking point, particularly as generative AI tools are being used across industries to create written content, images, music and more. However, a recent court ruling in the United States has reaffirmed a key limitation for marketers and creators: wholly AI generated works cannot
US Court Blocks Copyright for AI Work Read More »