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Three Ways to Prepare for Google Attribution

At the most recent Marketing Next Summit, Google announced a brand new tool that will soon become the third essential piece for all Google advertisers: Google Attribution. What is it? The new Attribution tool fills the gap that currently exists with Analytics' Multi-Channel Funnels that only compares different attribution models. With Google Attribution, we’ll also

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Market Finder: Global Targeting with Google

Market Finder is a new web service from Google. It helps businesses identify and research global opportunities, offering a matching service and a bunch of guides and case studies. Match maker for businesses & markets The matching service pulls industry and category data from the operator’s website and cross-references it with country data to rank

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