Many marketers are still trying to understand how Google’s Search Generative Experience (SGE) impacts their campaigns. Announced in 2023, SGE introduces a novel method for delivering search results. Google’s pioneering search feature employs generative AI technology to give users rapid and concise summaries of their search queries, eliminating the need to click through multiple web […]

Google is bringing a few new tools to Performance Max campaigns, including AI-powered asset generation and image editing powered by its Gemini model, which Google claims will help advertisers create more effective campaigns. Performance Max and how it works Performance Max campaigns allow advertisers to show their ads across the whole of Google’s ad inventory

Google’s new trend change detection is a feature that helps businesses identify significant changes in their data, which can be helpful for spotting potential problems or opportunities, and making informed decisions about how to proceed. Understanding behaviour can also help businesses to predict future behaviour, allowing them to take advantage of it better. Similar to

Soon marketers will be able to use Google’s generative AI tool Gemini to create adverts by telling it the URL of your website or landing page. Once it has that information, it will get to work creating ad content, including creatives and keywords, based on the contents of the URL provided. Advertisers can then use

Google is introducing an updated Search experience to help users find information that’s most helpful to them thanks to two new features: personalised search results via ‘followed’ topics and ‘notes’, which is a way to view other people’s first-hand insights about their search results. The move could be interpreted through the lens of increased competition

Google is changing how Google Maps search results are shown by displaying photo-first results for specific searches. Chris Phillips, VP & General Manager, Geo, Google “Now, when you search in Maps for specific things like the best place to find “animal latte art” or “pumpkin patch with my dog,” you’ll get photo-first results of what

Demand Gen campaigns are set to be rolled out globally, with all customers set to have access to the feature, which is built specially for social media advertising and comes equipped with new features, insights, inventory and a new creation flow. Made for visual touchpoints Demand Gen was introduced in June 2023 to help advertisers

Google Ads has rolled out a new AI-powered ad campaign called Demand Gen, which will be available to all advertisers from October. The Discovery ads replacement uses images and video ads to help advertisers hit their campaign goals and is designed for advertisers who use social platforms to connect and convert consumers with attention-grabbing visual creatives.