Google has told some businesses that it wants them to make the switch to Google Analytics 4 (GA4) as soon as possible… or it will do it for them. If you’re still using Universal Analytics (UA), this is important information. UA will stop processing data on July 1, and to make sure that you don’t …
Google Wants Businesses Moving to GA4 From March Read More »
For advertisers heading into the pointy end of the year, the latest data on online ad costs is enough to make the most seasoned advertiser’s eyes water. A report from LocaliQ has shown that the cost per lead has gone up for 91% of industries advertising on Google. If you’re in the arts and entertainment …
[New Study] Google Cost Per Lead Up 19% Across Industries Read More »
Google has announced several new Google Analytics 4 (GA4) updates designed to make it easier to transition to the new platform and deliver better results through machine learning solutions. A smoother transition The transition to GA4 has the potential to be very stressful for some marketers and brands, especially those without big staff numbers, to …
Google Unveils Several New Google Analytics 4 (GA4) Updates Read More »
Google will make it easier for marketers to spot new opportunities, give consumers better adverts and help them engage with your business. To do that, Google is streamlining ad creation and reporting by rolling out workflows and reports that “bring assets together”. There will also be a name change to reflect that relationship better – …
Microsoft has just announced an industry first, releasing an integrated marketing campaign solution which runs across a range of competitor channels. Microsoft, yes, you read that correctly. Microsoft Ads (for Bing – yes, Microsoft still has a search engine) has announced the all-new and improved Smart Campaigns, which includes something that could give them the …
Microsoft launches integrated Facebook, Instagram & Google campaign offering Read More »
Google has expanded its ad offering again. But rather than adding another virtual string to your bow, one of the internet’s original giants will let you target your audience where they live and breathe. Introducing… out-of-home advertising That’s because digital out-of-home ads have been made available to all Display & Video 360 users. Marketers can …
Google has announced the release of what many believe will be its most significant algorithm update in ten years. Its new algorithm update, called the “helpful content update”, looks to boost content written for people to enjoy and will penalise the stuff marketers churn out with the aim of playing search engine rankings. According to …
Google Announces Major “Helpful Content” Algorithm Update Read More »
For businesses in 2022, digital marketing measurement and evaluation are a significant headache. As the online privacy net tightens, digital channels have less data to play with and several more hoops to jump through to link cause and effect, resulting in an increasingly complicated and convoluted reporting landscape. New and updated measurement tools are proliferating, …
Google Simplifies Measurement With “Google Tag” Updates Read More »
Google Discovery Ads has been updated with new features to help keep audiences engaged and money rolling into your business. For those unfamiliar, Google Discovery ads reach up to 3 billion people monthly on the YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs. Discovery ads allow you to reach more potential customers as they browse …
Google Releases 4 New Updates for Social Media-Styled “Discovery Ads” Read More »
Google has released three new updates which could seriously cut ad creative production times for businesses large and small. The new updates should make it easier for marketers to create ads and collaborate with team members. It hopes to help brands “unlock the benefits of video advertising” and make life easier for creatives. Eduardo Indacochae, …
Google Streamlines Campaigns With 3 New Creative Tools Read More »