Short-form video is no longer an experimental format. It sits at the centre of attention across Facebook and Instagram, with Reels driving a significant share of time spent and content interaction. For marketers, the challenge has shifted from adoption to optimisation. New data from Emplifi, analysing more than 10,000 Facebook Reels from over 700 brand […]
[STUDY] Human Presence Boosts Reels Retention Read More »
New data from Buffer’s State of Social Media Engagement 2026 report highlights a clear shift in how audiences interact across major platforms. Engagement is no longer evenly distributed. It is concentrating around platforms that offer clear value, either through professional insight or entertainment. The findings point to LinkedIn and TikTok continuing to command attention, even
[NEW STUDY] Meta And TikTok Battle For Engagement Read More »
Meta has re-entered the news licensing space with a new set of deals giving its AI assistant access to real-time content from major publishers. After years of pulling back from media partnerships, the company is once again turning to third-party content to enhance the relevance and accuracy of its products. CNN, Fox News, Le Monde
Meta Taps Publishers to Power AI Outputs Read More »
Managing account issues on Facebook and Instagram has long been a point of friction for users, particularly when it comes to recovery and support. Access to direct help has often been limited, and resolving problems could involve lengthy delays or unclear guidance. In response, Meta has introduced a new wave of updates designed to simplify
Meta Launches AI Support Hub on Facebook and Instagram Read More »
Meta is rolling out a wave of updates to its lead generation ad suite, introducing new automation, verification, and CRM integration features designed to help advertisers drive better results with less manual effort. At a time when many brands are rethinking their funnel strategies, Meta’s latest upgrades aim to remove friction and boost performance across
Meta Adds New AI Tools To Supercharge Lead Gen Read More »
Meta is moving further into the AI assistant space with the launch of Business AI, a new sales and customer service agent that brands can embed directly on their websites and across Meta ads. The tool can answer product questions, guide purchases and provide customer support using data drawn from a company’s own site and
Meta Announces Business AIs For Brand Websites Read More »
Meta has announced a major update to how it will personalise content and advertising across Facebook, Instagram, Threads and WhatsApp. Since October, the company has begun notifying users that it will start using people’s interactions with Meta AI to refine its recommendation systems and improve ad targeting from 16 December 2025. The change means that
Meta Uses AI Chats To Refine Ad Targeting Read More »
Meta has introduced a broad range of AI-driven updates aimed at improving creative production, personalisation, and performance across its platforms. Announced during Advertising Week 2025 and at Meta’s Brand Building Summit, the new tools and experiences promise to make advertising more efficient and immersive, while helping businesses of all sizes use AI with fewer barriers
Meta Scales Business AI Read More »
Meta has introduced a range of new advertising tools across Reels, Threads, and its broader ads platform, aimed at helping brands increase visibility, refine audience targeting, and improve campaign performance. The updates, announced at Meta’s annual Brand Building Summit, come as marketers prepare for the holiday season and seek new ways to reach audiences through
Meta Expands Ad Tools Across Reels and Threads Read More »
Meta has announced a new partnership with AI startup Midjourney, marking a strategic step in its broader push to lead in artificial intelligence. This agreement will see Meta license Midjourney’s image and video generation technology, which is widely recognised for its aesthetic quality and creative output. For marketers, advertisers and platform users, the move signals
Meta Partners With Midjourney in AI Boost Read More »