Meta is rolling out a wave of updates to its lead generation ad suite, introducing new automation, verification, and CRM integration features designed to help advertisers drive better results with less manual effort. At a time when many brands are rethinking their funnel strategies, Meta’s latest upgrades aim to remove friction and boost performance across […]
Meta Adds New AI Tools To Supercharge Lead Gen Read More »
Meta is moving further into the AI assistant space with the launch of Business AI, a new sales and customer service agent that brands can embed directly on their websites and across Meta ads. The tool can answer product questions, guide purchases and provide customer support using data drawn from a company’s own site and
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Meta has announced a major update to how it will personalise content and advertising across Facebook, Instagram, Threads and WhatsApp. Since October, the company has begun notifying users that it will start using people’s interactions with Meta AI to refine its recommendation systems and improve ad targeting from 16 December 2025. The change means that
Meta Uses AI Chats To Refine Ad Targeting Read More »
Meta has introduced a broad range of AI-driven updates aimed at improving creative production, personalisation, and performance across its platforms. Announced during Advertising Week 2025 and at Meta’s Brand Building Summit, the new tools and experiences promise to make advertising more efficient and immersive, while helping businesses of all sizes use AI with fewer barriers
Meta Scales Business AI Read More »
Meta has introduced a range of new advertising tools across Reels, Threads, and its broader ads platform, aimed at helping brands increase visibility, refine audience targeting, and improve campaign performance. The updates, announced at Meta’s annual Brand Building Summit, come as marketers prepare for the holiday season and seek new ways to reach audiences through
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Meta has announced a new partnership with AI startup Midjourney, marking a strategic step in its broader push to lead in artificial intelligence. This agreement will see Meta license Midjourney’s image and video generation technology, which is widely recognised for its aesthetic quality and creative output. For marketers, advertisers and platform users, the move signals
Meta Partners With Midjourney in AI Boost Read More »
Meta is accelerating its pivot to fully automated advertising, with sweeping changes to detailed targeting and exclusions that will impact campaign structure from January 2026. These updates are not optional. Advertisers still relying on manual targeting should act now to prepare for a future led by AI-powered automation. Meta’s AI-Led Advertising Vision Mark Zuckerberg’s earlier
Meta Forces Ads Automation Read More »
Facebook is rolling out a major algorithm change aimed at elevating original content and penalising serial reposters. The update reflects a growing platform-wide effort by Meta to protect creators and ensure that those producing fresh, authentic work receive the visibility, engagement and monetisation opportunities they deserve. The shift marks one of Facebook’s most direct moves
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Meta is sharpening its focus on messaging-driven commerce with the launch of enhanced marketing messages on Messenger. This revamped feature is designed to help brands re-engage customers more effectively through direct, personalised messages, building on past efforts while bringing in new levels of control, measurement and targeting. The update reflects a broader shift in digital
Meta Expands Messaging With New Marketing DMs Read More »
Meta has launched a major monetisation push for WhatsApp, introducing native advertising and paid subscriptions within the app’s Updates tab. This is the first time Meta has embedded ads directly into WhatsApp since acquiring the platform in 2014. Until now, the only way marketers could use WhatsApp at scale was via Click-to-Message (CTM) ads placed
WhatsApp Ads Finally Launch Read More »