Meta is in the process of rolling out Community Notes, a new crowdsourced initiative designed to replace third-party fact-checking. Modelled after the system used by X (formerly Twitter), Community Notes will empower users to provide additional context to posts flagged as potentially misleading. This shift represents a significant change in Meta’s content moderation strategy, aiming […]
Meta’s Community Notes Gamechanger Read More »
Meta is doubling down on artificial intelligence (AI), promising a future where generative AI characters are as much a part of your social media experience as your actual friends and followers. With plans to roll out millions of AI-driven profiles on Facebook and Instagram, the company is betting big on using AI to boost engagement
Meta’s Unleashing An Army Of AI Bots To Boost Engagement Read More »
Starting in January 2025, Meta will enforce new restrictions on lower-funnel conversion tracking, significantly impacting health and wellness businesses that rely on performance marketing to drive sales. Brands selling products like supplements, fitness equipment, or medical devices, as well as subscription services such as fitness apps or meal plans, will be most affected. Despite the
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Meta has shared its latest performance update, revealing a modest increase in daily active users across its app ecosystem and a substantial boost in revenue. Daily active users across Facebook, Messenger, WhatsApp, Instagram, and Threads now stand at 3.29 billion, up slightly from the 3.27 billion reported in Q2. This growth is accompanied by a
Meta’s 2024 Growth: AI, Video, and the Rise of WhatsApp Read More »
In the ever-evolving digital landscape, Meta is making a bold push into the AI-powered search engine space. Meta’s strategic pivot not only marks its intent to lessen its dependence on industry titans like Google and Microsoft but also positions it within a competitive field where the balance between content access and creator rights has become
Meta Joins AI-Search Arms Race Read More »
At Advertising Week 2024, Meta unveiled a significant expansion of its advertising toolkit, focusing on video-driven engagement and generative AI solutions. With video content now accounting for 60% of user time on Facebook and Instagram, these updates provide a robust pathway for brands to elevate their campaigns and capture consumer attention more effectively. The New
Meta Expands Video GenAI Tools Read More »
Meta’s latest development, “Movie Gen,” marks a fascinating step forward in AI-generated content, promising a new era in video creation, editing, and audio generation. Movie Gen enables users to create videos through simple text prompts, personalising them with their own images, and performing high-precision editing—all while aiming to revolutionise how creators, marketers, and everyday users
Meta Unveils ‘Movie Gen’: A New Era in AI Video Creation Read More »
Meta Connect 2024 revealed a comprehensive set of advancements last week aimed at enhancing the integration of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) for businesses and users alike. Meta’s latest announcements focus on providing solutions that streamline customer engagement, boost productivity, and enable new ways to interact with technology. These tools
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The Australian government is preparing to take a bold step by proposing a comprehensive ban that would prevent underage users from accessing social media. Prime Minister Anthony Albanese has referred to social media as a “scourge” on young Australians and is determined to introduce legislation by the end of the year. The move, although motivated
Marketers & Platforms Brace For AU Teen Social Media Ban Read More »
Social media video is evolving rapidly, with platforms and audience preferences constantly shifting. Tubular Labs’ latest report on the state of social media video highlights key trends that are reshaping how creators and brands engage audiences across major platforms like YouTube, TikTok, and Instagram. Drawing on data from over 11 billion videos and 28 million
[NEW STUDY] Social Video 2024: Longer Clips, Bigger Gains Read More »