Meta has launched a new AI-powered video editing feature that lets users reimagine short video clips using a library of preset visual prompts. Now available through Instagram’s Edits app, the Meta AI app and Meta.AI, the tool, called Restyle, can alter a subject’s clothing, environment, lighting and overall mood with a single tap. On the surface, […]

As generative AI continues to reshape how people interact with search engines, marketers are re-evaluating their approach to paid search. With user queries becoming more conversational, contextual, and complex, Google has responded with the global rollout of AI Max for Search campaigns — a feature set designed to help advertisers stay visible and relevant in

Google has introduced a new feature in Google Analytics 4 (GA4) called Generated Insights, aimed at helping marketers and analysts identify and understand significant changes in their data with minimal effort. This AI-powered update detects anomalies and highlights key trends, then explains them in natural language directly within your reports. For busy marketing teams managing

Fifteen years on from the first edition, BrightLocal’s Local Consumer Review Survey 2025 offers a revealing snapshot of how consumers are finding, interpreting and contributing to online reviews. In a digital world increasingly influenced by video content, AI and shifting consumer expectations, reviews remain a cornerstone of local business discovery — but the rules are

Video consumption habits are shifting once again, and this time, it is in a direction many marketers might not have expected. Short-form content remains dominant across social platforms, but there is now a clear trend towards slightly longer short videos, particularly those over one minute in length. Recent data from Buffer suggests that platforms like

Video content is becoming increasingly important on LinkedIn. Watch time for video posts has increased by 36% year over year, and video creation is now growing at twice the rate of other post formats. In response, LinkedIn has introduced several updates designed to improve video discoverability, increase engagement, and make content creation more accessible. Understanding

Instagram’s algorithm is constantly evolving, making it essential for marketers to stay ahead of how content is ranked and promoted. With views and watch time now key engagement drivers, many content creators have questioned whether longer videos are at a disadvantage. A recent update from Instagram chief Adam Mosseri sheds light on how the platform

Meta is making a calculated move into the video editing space with the upcoming launch of Edits, its new standalone app designed to rival ByteDance’s popular CapCut. While the timing coincides with ongoing uncertainty surrounding TikTok’s future in the US, Edits is shaping up to be far more than just a backup plan for creators

Social media engagement is becoming more challenging as competition increases and user behaviours evolve. Brands can no longer rely on outdated tactics and must adapt to new platform trends to maintain visibility and interaction. A recent analysis of 125 million social media posts, published in the 2025 Social Media Benchmarks Report by Socialinsider, reveals where