Instagram has introduced Trial Reels, a feature designed to help businesses take the guesswork out of content creation. Imagine testing out a bold campaign idea or showcasing a new product to fresh eyes without worrying about how your current followers will react. That’s exactly what Trial Reels make possible. By allowing businesses to share Reels […]

In a move that could reshape how professionals engage with its platform, LinkedIn is retiring its gold “Community Top Voice” badge for contributors to its Collaborative Articles. The announcement, which comes into effect on October 8, 2024, raises questions about the future of LinkedIn’s AI-driven content efforts and how the platform will reward contributors going

As the holiday season approaches, businesses are preparing for a crucial sales period, and Meta has responded with new ad tools and features designed to boost sales both online and in-store. These updates, which are particularly geared towards increasing customer engagement and conversion, offer advertisers creative new ways to reach potential customers. By incorporating artificial

Instagram, once synonymous with its iconic square images, might soon look drastically different. The platform is testing a significant change to profile pages, which could see the traditional square grid morph into vertical rectangles. This shift aligns with the growing trend of vertical content, especially as Instagram continues to prioritise video formats like Reels. But

Google is stepping up its search game with the expansion of AI Overviews, a feature that provides detailed, AI-generated summaries directly within search results. Launched in May, these overviews are designed to streamline the search process by offering quick insights and links to relevant sources. With new updates and broader access, AI Overviews are becoming

LinkedIn’s expanding its sponsored articles ad option to sponsored newsletters, providing another way for brands to generate leads from their LinkedIn content. The expansion comes at a time when LinkedIn newsletters are seeing significant growth in the app, making it a valuable consideration for getting your brand in front of more people within your sector.

Google Ads has announced several updates aimed at enhancing how search queries are matched and providing advertisers with greater control over brand-related traffic. Oliver Kiderle, Senior Product Manager, Google Ads “Breakthroughs in AI are helping us tackle questions in ways Google Search has never done before. That’s why we’re continuously improving AI-powered broad match, to

As Facebook navigates its future, the platform is honing its focus on two primary areas: attracting young adults and leveraging AI capabilities. Despite the current landscape where teens favour platforms like Instagram, TikTok, and Snapchat, Facebook is making concerted efforts to recapture the attention of younger users. This strategic shift is crucial for the platform