Fifteen years on from the first edition, BrightLocal’s Local Consumer Review Survey 2025 offers a revealing snapshot of how consumers are finding, interpreting and contributing to online reviews. In a digital world increasingly influenced by video content, AI and shifting consumer expectations, reviews remain a cornerstone of local business discovery — but the rules are […]

Video consumption habits are shifting once again, and this time, it is in a direction many marketers might not have expected. Short-form content remains dominant across social platforms, but there is now a clear trend towards slightly longer short videos, particularly those over one minute in length. Recent data from Buffer suggests that platforms like

Video content is becoming increasingly important on LinkedIn. Watch time for video posts has increased by 36% year over year, and video creation is now growing at twice the rate of other post formats. In response, LinkedIn has introduced several updates designed to improve video discoverability, increase engagement, and make content creation more accessible. Understanding

Instagram’s algorithm is constantly evolving, making it essential for marketers to stay ahead of how content is ranked and promoted. With views and watch time now key engagement drivers, many content creators have questioned whether longer videos are at a disadvantage. A recent update from Instagram chief Adam Mosseri sheds light on how the platform

Meta is making a calculated move into the video editing space with the upcoming launch of Edits, its new standalone app designed to rival ByteDance’s popular CapCut. While the timing coincides with ongoing uncertainty surrounding TikTok’s future in the US, Edits is shaping up to be far more than just a backup plan for creators

Social media engagement is becoming more challenging as competition increases and user behaviours evolve. Brands can no longer rely on outdated tactics and must adapt to new platform trends to maintain visibility and interaction. A recent analysis of 125 million social media posts, published in the 2025 Social Media Benchmarks Report by Socialinsider, reveals where

Meta has officially started testing ads on Threads, marking a significant step in the platform’s evolution. While Threads hasn’t yet reached the one billion user milestone that Meta initially suggested would be the trigger for monetisation, its rapid growth to 300 million monthly active users has prompted the company to introduce ads earlier than expected.

Instagram has introduced Trial Reels, a feature designed to help businesses take the guesswork out of content creation. Imagine testing out a bold campaign idea or showcasing a new product to fresh eyes without worrying about how your current followers will react. That’s exactly what Trial Reels make possible. By allowing businesses to share Reels

In a move that could reshape how professionals engage with its platform, LinkedIn is retiring its gold “Community Top Voice” badge for contributors to its Collaborative Articles. The announcement, which comes into effect on October 8, 2024, raises questions about the future of LinkedIn’s AI-driven content efforts and how the platform will reward contributors going