Meta has been searching for ways to monetise WhatsApp more effectively for years. One of the ways it has done so is by turning it into a commerce platform, which seems to be having some success. For example, click-to-WhatApp ads have grown by 80% and looks set to earn Meta $1.5 billion revenue. Business discovery […]
WhatsApp Scales Up Business Directory & Commerce Offerings Read More »
In the face of some nervous glances at economic forecasts for 2023, LinkedIn has released new tools that provide deeper insight to help marketers measure success and ensure that budgets aren’t restricted by nervous bosses. Gyanda Sachdeva, Vice President, Product Management, LinkedIn “While 78% of marketing leaders believe maintaining or increasing spend will accelerate their
LinkedIn Releases Bumper Suite Of New Marketing Tools, Updates & Insights Read More »
In 2022, TikTok is on track to generate around US$11 billion in ad revenue, according to Insider Intelligence, which is almost treble its 2021 income. That figure is then forecast to rise to US$18 billion next year before landing on US$24 billion in 2024. Although, based on how brand uptake is growing, these figures could
TikTok Rolls Of Audience Insights For Marketers Read More »
In yet another indication that short-form video is the tail that wags the dog of big social media platforms, Facebook has announced another shift away from news content. And, by doing so, it will put more resources towards video in an attempt to secure the future of Meta. Instant Articles backed So, what is the
Facebook Kills Off Instant Articles Read More »
YouTube is making it easier for marketers to create vertical video ads to take advantage of the short-form video phenomenon. When you think short-form, most almost instantly think of TikTok. However, YouTube Shorts is a platform that should not be underestimated. Nicky Rettke, Director, Product Management, YouTube Ads “YouTube Shorts is an entirely mobile and
YouTube Streamlines Vertical Video Creation Read More »
Meta has introduced a new way for brands and retailers to partner up to sell products on Facebook and Instagram. What are Facebook Collaborative Ads local delivery? Collaborative Ads local delivery will let brands promote products across Meta’s suite of apps while sales are handled by a partner in your consumer’s area. Meta says the
Meta introduces Collaborative Ads for local delivery on Facebook & Instagram Read More »
Social media managers rejoice! Meta has shared an overview of how you can maximise reach on Facebook and boost organic exposure via News Feed distribution. In the first of a three-part series, Meta says it will help users “better understand the fundamentals of getting your content seen on Facebook”, which sounds pretty good to us.
Meta Outlines How To Maximise Facebook Organic Reach Read More »
Well, well, well. What a turn-up for the books this is. The copyee has now become the copier as TikTok has revealed a new feature called TikTok Now. What is TikTok Now? TikTok now is essentially a clone of BeReal, an app that prompts users to share a candid selfie using the front and back
TikTok Joins Instagram With Latest BeReal Clone Read More »
Social media marketers rejoice, Meta is making it easier for people to switch between Facebook and Instagram accounts via the Accounts Centre. Additionally, it’s testing ways to make it easier to create new accounts on both platforms. Robert d’Apice, Director of Product Management, Meta “We know that many people use more than one of our
Meta Makes Managing Instagram & Facebook Profiles Easier Read More »
Look out LinkedIn because Meta is coming… Traditionally seen as the king of the B2B space, the professional social network might soon have some big competition from Facebook. Meta has launched new B2B advertising options that it says can reach anyone across any size business. Meta Support “Meta is uniquely positioned to support B2B marketers
Meta Launches New B2B Ad Targeting Options Read More »