TikTok has launched a new ad product that will let marketers place advertisements directly after content from “premium publishers.” Pulse Premiere – more value for money It’s called Pulse Premiere and it’s designed to help marketers bag the biggest bang for their buck in a brand-safe space. Plus, new additions to Pulse allow advertisers to […]
TikTok Launches “Pulse Premiere” Linking Brands & Premium Content Read More »
RivalIQ has released its 2023 TikTok Benchmark Report that analyses metrics such as engagement rates, hashtags, mentions, posting frequencies and more to provide marketing managers with data to compare how their efforts are doing vs other brands. TikTok Videos per Week The average brand posted about eight times a month. However, the top 20% most
[NEW REPORT] TikTok Engagement Now 12x Instagram Read More »
Unlocking the power of communities could be the next big thing for TikTok marketers looking to maximise messaging and brand recognition among users. TikTok for Business “Brands that identify relevant communities on TikTok and craft their creative strategies around them are able to create authentic ads that deliver real impact.” An excellent recent example TikTok
TikTok Explains How To Unlock Trending Communities Read More »
TikTok is up to its old tricks again and is looking at new ways to undermine the existing internet power structures by testing a new search offering. The search ads will provide a new way for advertisers to reach TikTok users via the things that they’re organically searching for, such as ‘quick meal ideas’ or
TikTok Search Ads Now In Testing Read More »
Building on its already epic Creative Center, TikTok has expanded its creative and product insights for businesses. Head to Creative Center to find Keyword Insights, a new feature allowing users to find more information on which keywords and phrases perform best within TikTok ads. TikTok Ads “Keyword Insights is an insights tool in Creative Center
TikTok Offers New Insights into Top Performing Ad Copy & Products Read More »
Rival IQ has published its latest social media report that looks at the average performance brands are seeing across the main social media platforms. You can imagine the results have resulted in some relieved sighs across the land as social media managers realise they’re in the same position as everyone else – or a few
[NEW STUDY] TikTok Tops Facebook & Instagram on Brand Engagement Read More »
TikTok already offers some of the best free social media creative and trends insights in the business. Be it natively within the TikTok app or via its Creative Center desktop interface, TikTok offers a treasure trove of insights for savvy marketers, copywriters and creatives. Further enhancing this, TikTok has recently rolled out new rich Video
TikTok Unveils Expanded, Richer Video Insights For Businesses Read More »
TikTok has unveiled plans to make it much easier for brands to work with big-ticket influencers thanks to an update to its Creator Marketplace called the Talent Manager Portal. Creator Marketplace lets brands connect with nearly a million creators across the world. As an extension of that platform, the Talent Manager Portal will allow creators’
TikTok Introduces A Talent Manager Portal For Influencer Agents Read More »
You know the music libraries that TikTok and Reels provide? Well, brands have gotten into hot water for using those songs for marketing purposes. Two firms – energy drinks company Bang and makeup brand Iconic – have been taken to court for copyright infringement in TikTok and Reels posts. Bang used music in more than
Brands Beware! Music Labels Clamping Down On Unlicensed Music Enforcement Read More »
In 2022, TikTok is on track to generate around US$11 billion in ad revenue, according to Insider Intelligence, which is almost treble its 2021 income. That figure is then forecast to rise to US$18 billion next year before landing on US$24 billion in 2024. Although, based on how brand uptake is growing, these figures could
TikTok Rolls Of Audience Insights For Marketers Read More »