TikTok is up to its old tricks again and is looking at new ways to undermine the existing internet power structures by testing a new search offering. The search ads will provide a new way for advertisers to reach TikTok users via the things that they’re organically searching for, such as ‘quick meal ideas’ or […]
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Building on its already epic Creative Center, TikTok has expanded its creative and product insights for businesses. Head to Creative Center to find Keyword Insights, a new feature allowing users to find more information on which keywords and phrases perform best within TikTok ads. TikTok Ads “Keyword Insights is an insights tool in Creative Center
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Rival IQ has published its latest social media report that looks at the average performance brands are seeing across the main social media platforms. You can imagine the results have resulted in some relieved sighs across the land as social media managers realise they’re in the same position as everyone else – or a few
[NEW STUDY] TikTok Tops Facebook & Instagram on Brand Engagement Read More »
TikTok already offers some of the best free social media creative and trends insights in the business. Be it natively within the TikTok app or via its Creative Center desktop interface, TikTok offers a treasure trove of insights for savvy marketers, copywriters and creatives. Further enhancing this, TikTok has recently rolled out new rich Video
TikTok Unveils Expanded, Richer Video Insights For Businesses Read More »
TikTok has unveiled plans to make it much easier for brands to work with big-ticket influencers thanks to an update to its Creator Marketplace called the Talent Manager Portal. Creator Marketplace lets brands connect with nearly a million creators across the world. As an extension of that platform, the Talent Manager Portal will allow creators’
TikTok Introduces A Talent Manager Portal For Influencer Agents Read More »
You know the music libraries that TikTok and Reels provide? Well, brands have gotten into hot water for using those songs for marketing purposes. Two firms – energy drinks company Bang and makeup brand Iconic – have been taken to court for copyright infringement in TikTok and Reels posts. Bang used music in more than
Brands Beware! Music Labels Clamping Down On Unlicensed Music Enforcement Read More »
In 2022, TikTok is on track to generate around US$11 billion in ad revenue, according to Insider Intelligence, which is almost treble its 2021 income. That figure is then forecast to rise to US$18 billion next year before landing on US$24 billion in 2024. Although, based on how brand uptake is growing, these figures could
TikTok Rolls Of Audience Insights For Marketers Read More »
TikTok has announced a new partnership with the masters of the “link in bio”, Linktree. TikTok’s latest partnership will offer brands and creators more referral link options and better engagement and conversion opportunities. Building on an existing relationship, this enhanced integration will enrich the experience of businesses or creators who choose to use Linktree and
TikTok Partners With Linktree Offering Engagement Boost Read More »
Businesses on TikTok will have more ways to make sure their content does well in search due to a massive increase in the length of character descriptions. Before the change, TikTok limited descriptions to 300 characters. Now, marketers can type out a whole essay’s worth as they’ll have 2,200 characters to play with. TikTok’s new
TikTok Increases Video Descriptions To 2,000+ Characters In New Search Play Read More »
Well, well, well. What a turn-up for the books this is. The copyee has now become the copier as TikTok has revealed a new feature called TikTok Now. What is TikTok Now? TikTok now is essentially a clone of BeReal, an app that prompts users to share a candid selfie using the front and back
TikTok Joins Instagram With Latest BeReal Clone Read More »