TikTok has announced a new partnership with the masters of the “link in bio”, Linktree. TikTok’s latest partnership will offer brands and creators more referral link options and better engagement and conversion opportunities. Building on an existing relationship, this enhanced integration will enrich the experience of businesses or creators who choose to use Linktree and […]

Businesses on TikTok will have more ways to make sure their content does well in search due to a massive increase in the length of character descriptions. Before the change, TikTok limited descriptions to 300 characters. Now, marketers can type out a whole essay’s worth as they’ll have 2,200 characters to play with. TikTok’s new

TikTok is on a mission to re-design the marketing funnel to create an “infinite loop” powered by discovery and creativity, and while that might sound a little ‘sunshine and rainbows’, and more than a tad far-fetched, we should all pay attention. That’s because while TikTok’s shopping efforts haven’t brought riches to creators or brands just

To allow marketers and advertisers to better understand the actions a user takes after an ad is clicked, TikTok has updated its advert attribution offering. Called TikTok Attribution Manager, users can customise attribution windows via TikTok Ads Manager. So, what is Attribution Manager, why is it useful and how can marketers make the most of