It’s been a mixed week or so for Instagram, which announced new tools for Reels but has backed down on other changes after criticism from users, creators and celebs alike. We’ll address that awkward turn-around later because there’s a bit to get through regarding the new features. Until now, Reels has been focused on videos. […]
Instagram Adds New Editing & Engagement Tools for Reels Read More »
To allow marketers and advertisers to better understand the actions a user takes after an ad is clicked, TikTok has updated its advert attribution offering. Called TikTok Attribution Manager, users can customise attribution windows via TikTok Ads Manager. So, what is Attribution Manager, why is it useful and how can marketers make the most of
TikTok Upgrades Ad Reporting With New Attribution Play Read More »
TikTok has launched a new way for creators to make money and brands to develop partnerships with some of TikTok’s most famous faces via its new Branded Mission program. According to the platform, the new ad type will let advertisers crowdsource content from creators, turn the most popular videos into ads and improve brand affinity.
TikTok Launches Branded Mission For Brand & Creator Partnerships Read More »
Instagram is testing another feature that’ll have the folks over at TikTok looking on with a wry smile. TikTok’s full-screen main feed display could be coming to an Instagram experience near you. The move makes sense within the short-form video wars as Insta is trying everything in its power to make Reels more popular and
Instagram Trials TikTok Style Full-Screen Home Feed Read More »
According to the latest findings from Insider Intelligence (formerly eMarketer), TikTok is on track to triple its ad revenue this year, surpassing the revenue of Twitter and Snap combined, TikTok’s ad revenue is expected to triple to $11.64 billion from $3.88 billion in 2021, dwarfing Twitter and Snapchat at $5.58 billion and $4.86 billion, respectively.
TikTok Ads Skyrocket, As It Announces New Pulse Feature Read More »
TikTok has added another string to marketers’ bows and created a new way to encourage engagement with in-stream ads called Interactive Add-Ons. Interactive Add-Ons incorporate interactive elements to adverts that could tempt viewers to click on your ad. Let’s say you’re a brand that sells beauty products; you could show a video that heavily features
TikTok Improves Campaign Engagement With New “Add Ons” Read More »
An industry insider has discovered a huge new update to TikTok ads that could result in better control over campaigns for marketers, more bottom of the funnel options and better ways to identify user interest and intent. David Herrmann spotted that Search ads are being rolled out in the search section of TikTok. These ads
TikTok Search Ads Now In Beta Read More »
The war between Meta and TikTok shows no signs of slowing as Instagram has announced another fresh update for videos. Videos on Instagram will now have an auto-generated caption option, just like they have over at TikTok. It will be available in 17 languages, with more to follow. Adam Mosseri, Head of Instagram, via Twitter
Instagram releases auto-generated captions for video Read More »
TikTok has officially confirmed a massive change to how the platform will operate. Users will now be able to upload videos up to 10 minutes long, an increase in seven minutes from the previous maximum. The option to film longer videos will be rolled out across the globe in the next few weeks, but users
TikTok extends videos from 3 mins to 10 mins Read More »
TikTok has published a new report exploring the latest user trends and shifts for businesses looking to make a splash in 2022. The What’s Next culture drivers report contains 35 pages of user trends, case studies, brand trends and notes to help businesses unlock the full potential of their marketing campaigns. There’s a lot to
TikTok Releases Rising Trends Report for Brands Read More »